Media and Marketing blog by MIDiA Research

Blog: Media and Marketing - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Lean-through listening: how does context impact consumption?

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Blog post by Hanna Kahlert

23 Nov 2022

Media and Marketing

Cultural Trends

Streaming has changed music listening dramatically, turning what was once a thoughtful, attention-intensive activity to a primarily ambient background media format. Or has it? Elevator jazz is far older...

Tumult at Twitter shines a light on a deflating tech bubble

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Blog post by Hanna Kahlert

17 Nov 2022

Elon Musk’s takeover of Twitter has had a rocky start. A lack of a clear corporate and product strategy has alienated advertisers and users alike. Twitter’s brush with profitability is now being replaced...

Is Mastodon the beginning of the social platform revolution?

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Blog post by Hanna Kahlert

9 Nov 2022

social platform

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category...

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

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Blog post by Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok...

The moment is here for social platform disruption

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Blog post by Hanna Kahlert

2 Nov 2022

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it...

Midnights: modern-day music marketing 101

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Blog post by Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

House of spoilers: Leaks are bad for services, but good for fans

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Blog post by Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific;...

User-centric versus feature-centric: the future of social platforms

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Blog post by Hanna Kahlert

12 Oct 2022

attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has...

Vinyl now matters more to the music industry

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Blog post by Keith Jopling

11 Oct 2022

Streaming Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

How can entertainment reintroduce scarcity in a time of attention over-saturation?

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Blog post by Hanna Kahlert

5 Oct 2022

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

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Blog post by Hanna Kahlert

29 Sep 2022

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being...

The cost-of-living crisis will give rise to a new and powerful underground scene

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Blog post by Hanna Kahlert

21 Sep 2022

At this point, everyone – in entertainment and beyond – should be planning for a difficult financial winter. According to the Financial Times , an emergency government scheme capping energy bills has...

BeReal success: where is the popular app headed?

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Blog post by Ashleigh Millar

15 Sep 2022

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the...

Social media platforms are now content platforms (and not all of them are competing the same way)

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Blog post by Hanna Kahlert

14 Sep 2022

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

C.R.E.A.T.E. An entertainment manifesto

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Blog post by Mark Mulligan

12 Sep 2022

Media and Marketing

Business Strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone...

"The meme made me do it": Why consumption often has nothing to do with what is being consumed

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Blog post by Hanna Kahlert

7 Sep 2022

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of...

Web 3.0 is a lane, not a highway

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Blog post by Mark Mulligan

2 Sep 2022

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to...

The cost-of-living crisis is here; it just has not hit entertainment yet

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Blog post by Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions...

This is not a blip

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Blog post by Mark Mulligan

26 Aug 2022

attention recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult...

Hate-watching: The rise of contextual consumption

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Blog post by Hanna Kahlert

24 Aug 2022

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

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