Blog: Media and Marketing - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Tumult at Twitter shines a light on a deflating tech bubble

Hanna Kahlert

17 Nov 2022

tech

Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

Social media

social platform

mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only is now the time for social platform disruption – it is already happening.

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Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Music

Media and Marketing

Meghan Trainor

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok marketing a priority, but they have approached it in slightly different ways.

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The moment is here for social platform disruption

Hanna Kahlert

2 Nov 2022

Twitter

elon musk

Social media

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it “Entering Twitter HQ – let that sink in!”.

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Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

Taylor Swift

Community

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an equivalent of 1.

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House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

spoiler

latency video

tv shows

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific; the official version aired Sunday / Monday in 4K.

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User-centric versus feature-centric: the future of social platforms

Hanna Kahlert

12 Oct 2022

Vinyl now matters more to the music industry

Keith Jopling

11 Oct 2022

Spotify

Streaming Music

Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant this year, since at least half of my listening time has migrated to playing vinyl records on the turntable.

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How can entertainment reintroduce scarcity in a time of attention over-saturation?

Hanna Kahlert

5 Oct 2022

scarcity

Entertainment

Music

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity driving high-margin revenues .

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What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Hanna Kahlert

29 Sep 2022

underground

cost-of-living

Music

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being more competitive than ever, in addition to touring being hit hugely by the pandemic lockdown and now by a cost-of-living crisis limiting fans’ ability to attend real-life concerts.

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The cost-of-living crisis will give rise to a new and powerful underground scene

Hanna Kahlert

21 Sep 2022

underground

recession

cost-of-living crisis

At this point, everyone – in entertainment and beyond – should be planning for a difficult financial winter. According to the Financial Times , an emergency government scheme capping energy bills has just been launched in the UK, which ministers “hope will prevent a wave of corporate collapse”.

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BeReal success: where is the popular app headed?

Ashleigh Millar

15 Sep 2022

BeReal

Instagram

Snapchat

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the UK and US).

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Social media platforms are now content platforms (and not all of them are competing the same way)

Hanna Kahlert

14 Sep 2022

Social media

UGC

Content

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of attention and spend.

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C.R.E.A.T.E. An entertainment manifesto

Mark Mulligan

12 Sep 2022

Media and Marketing

Business Strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone we made an intellectual bet that everything was going to become more interconnected, inter-dependent and inter-competitive.

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"The meme made me do it": Why consumption often has nothing to do with what is being consumed

Hanna Kahlert

7 Sep 2022

meme

morbius

gentleminions

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of lead actor Harry Styles himself , “like, it feels like a movie.

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Web 3.0 is a lane, not a highway

Mark Mulligan

2 Sep 2022

web 3.0

metaverse

Blockchain

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to visit and read websites, much like a digital evolution of newspapers and magazines, Facebook enabled consumers to participate, to comment, upload photos, converse, etc.

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The cost-of-living crisis is here; it just has not hit entertainment yet

Hanna Kahlert

31 Aug 2022

recession

cost-of-living

Entertainment

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions in Q1 of this year, which was also attributed to the war in Ukraine and banning of Russian accounts.

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This is not a blip

Mark Mulligan

26 Aug 2022

attention recession

recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult to appreciate its magnitude because people become desensitised to the perpetual torrent of bad news.

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Hate-watching: The rise of contextual consumption

Hanna Kahlert

24 Aug 2022

binge -viewing

hate watching

Netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find and monetise superfans for all that they are worth.

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If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Hanna Kahlert

19 Aug 2022

Entertainment

Cultural trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was out, and retro was in; neon clothes took over the streets and House beats dominated the airwaves.

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