Laura Fisher

Laura Fisher is an entertainment analyst at MIDiA Research, specialising in the industry’s interconnected landscape. A highly experienced consultant, Laura has worked on high profile projects in the media, entertainment and financial sectors. She has the proven ability to synthesise complex data into clear, actionable insights.

Defining entertainment superfans
Characteristics, categories, and commercial impact

Superfans represent a highly valuable yet consistently underleveraged audience segment for the entertainment industry. What drives this disconnect is the fact that – despite frequent anecdotal use of the term – a standardised, empirical definition remains absent, preventing companies from systematically identifying, nurturing, and monetising th...

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