Laura Fisher

Laura Fisher is an Entertainment Analyst at MIDiA Research, where she deciphers global trends shaping the future of music and audio, as well as the interconnectivity of the entertainment industry. Her research provides data-driven insights into the evolution of audio consumption, the resilience of radio, and the impact of new technologies. A frequent industry speaker, Laura translates MIDiA's flagship research into compelling narratives on the changing role of audio worldwide.

Defining entertainment superfans
Characteristics, categories, and commercial impact

Superfans represent a highly valuable yet consistently underleveraged audience segment for the entertainment industry. What drives this disconnect is the fact that – despite frequent anecdotal use of the term – a standardised, empirical definition remains absent, preventing companies from systematically identifying, nurturing, and monetising th...

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