Blog: Social media

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What does it mean for OpenAI to go social?

Cover image for What does it mean for OpenAI to go social?
Hanna Kahlert
Key takeaways from this blog: Tech giants are doubling down on AI, with social seemingly the next frontier for innovation OpenAI may be flipping the script: not adding AI to a social platform, but building social around AI This could change how we create and share online – but potentially conflict with MIDiA's findings on the reasons audiences use social media platforms AI has been the rallying cry of tech companies for the last two years.
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If the internet dies, where does all the attention go?

Cover image for If the internet dies, where does all the attention go?
Hanna Kahlert
Key takeaways from this blog: Social platforms dominate culture, but a vibe shift toward offline experiences is emerging as users crave more intentional, less addictive engagement (as explored in MIDiA's' Analogue revival ' report) TikTok’s recent disruption signals a loss of cultural centrality, with no clear successor, leading to fragmented attention across platforms and offline spaces Brands and creators must rethink reliance on shallow metrics and embrace taste-led, context-aware strategies, focusing on sentiment and human nuance over empty virality Consumers no longer need to leave their social feeds.
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Music is losing a generation of young men

Cover image for Music is losing a generation of young men
Kriss Thakrar
Key insights from this blog: Netflix’s hit Adolescence has renewed conversation around the radicalisation of young men, particularly in online spaces MIDiA’s research highlights that all entertainment is becoming increasingly gendered, with social media platforms displaying a growing gender gap amongst young users However, this issue also extends to music, with live music attendance amongst young men plummeting and their spending on video games overtaking music (including live) Over the past year, there has been increasing attention on the flailing state of young men in Western societies.
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Is it too soon to be talking about podcast superfans?

Cover image for Is it too soon to be talking about podcast superfans?
Rutger Rosenborg
Key insights from this blog: Podcasting faces challenges on its way to becoming a mainstream format on the level of radio, music, and TV While the medium excels at creating a sense of community and personal connection, discovery and accessibility hurdles have so far held podcasts back Supported by our forecasts and consumer survey data, MIDiA proposes "glocalised" content as one way for podcasts to move from niche to mainstream Podcasting faces significant challenges in becoming a truly global, mainstream format.
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How PlayStation broke its hardware and active user records in Q4

Cover image for How PlayStation broke its hardware and active user records in Q4
Rhys Elliott
Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation – was the biggest segment (38%) Sony Music accounted for 11% and Sony Pictures for 9% of revenue share respectively We'll be focusing on PlayStation for the rest of the article.
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