Blog: mastodon

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms

Hanna Kahlert

19 Nov 2024

Bluesky

mastodon

Twitter

Twitter clones have proliferated since Elon Musk first bought and renamed the platform to X in 2022. Despite a lot of buzz around platforms like Mastodon and BlueSky, none have seemed to capture a significant audience, with X’s weekly active usage remaining consistent.

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The future is interoperability: Why Threads could beat Twitter through the Fediverse

Hanna Kahlert

12 Jul 2023

Strategy

The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

metaverse

NFTs

VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, and this is no easy thing to do – especially given the changes already wrought by the last three years of predominately virtual working.

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Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

Social media

social platform

mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only is now the time for social platform disruption – it is already happening.

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