Blog: Media and Marketing - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Snap’s attempt to be the real creator-focused MVP

Cover image for Snap’s attempt to be the real creator-focused MVP

Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour of creators from social networks hoping to encourage them to stay on their platform, instead of straying over to its competitors.

min read

The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Cover image for The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Hanna Kahlert

26 Jul 2023

Meta’s launch of Threads has been the biggest challenger to Twitter’s social standing to date, with record-breaking uptake in its first weekend. However, Twitter still had an edge: an online culture that would be hard to regrow or replicate; existing creators and content ‘style’, and a brand reputation linked with critical cultural moments that the app played host to, from the US Trump election cycle to the theorising around Tiger King.

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Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Cover image for Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Hanna Kahlert

20 Jul 2023

After an exciting boom period in film and TV productions made for digital-first streaming platforms, the downsides seem to be catching up. The Writers Guild of America (WGA) has been on strike since May 2nd (2023), signalling the biggest disruption to TV and film production since Covid-19.

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The future is interoperability: Why Threads could beat Twitter through the Fediverse

Cover image for The future is interoperability: Why Threads could beat Twitter through the Fediverse

Hanna Kahlert

12 Jul 2023

While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements), Zuckerberg has responded in a more traditional way (aside from his own training pictures) with the launch of Threads, Twitter’s biggest competitor to-date.

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Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Cover image for Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Hanna Kahlert

5 Jul 2023

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing, with the end result being only a small minority of online content having been conceived of, much less created by, actual humans.

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Social platforms are going niche: the end of copycat features

Cover image for Social platforms are going niche: the end of copycat features

Hanna Kahlert

28 Jun 2023

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through.

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Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Cover image for Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Hanna Kahlert

7 Jun 2023

Virtual Reality has been ‘just around the corner’ for more than a decade. Any day now, it would seem, it must finally have its moment. So far it has been held back by high cost, little to offer on the headsets, and somewhat janky lag and resolution tendencies.

min read

Apple’s Vision Pro is about a better today rather than a shinier tomorrow

Cover image for Apple’s Vision Pro is about a better today rather than a shinier tomorrow

Mark Mulligan

6 Jun 2023

Media and Marketing

Business Strategy

Apple’s long anticipated VR move finally saw daylight in the shape of Vision Pro . What is particularly interesting about the launch and its subsequent coverage is that the conversation is more about what Vision Pro enables rather than what it actually is.

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Are we approaching the age of digital disengagement?

Cover image for Are we approaching the age of digital disengagement?

Hanna Kahlert

1 Jun 2023

Media and Marketing

Cultural trends

Digital entertainment, despite its mild correction from the lockdown-boom period, is still at record levels of engagement. More content is being created than ever before, more efficiently and cost-effectively, across games, music, and video.

min read

Social media regulation is imminent; here is how it will shape the future of entertainment

Cover image for Social media regulation is imminent; here is how it will shape the future of entertainment

Hanna Kahlert

24 May 2023

Media and Marketing

Critical Developments

Last week, the US state of Montana banned (new downloads of) TikTok within its borders. This week, the US surgeon general has issued an official advisory about the negative mental health impacts of social media on young people.

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TikTok has been banned in Montana: an early blow in a larger battle

Cover image for TikTok has been banned in Montana: an early blow in a larger battle

Hanna Kahlert

18 May 2023

Media and Marketing

The TikTok ban in Montana does not come as a huge surprise, with the state having threatened to do so in the wake of the recent hearings of the company before congress. It also cannot do much; users who already have the app can continue to use it, and in a state of a roughly 1.

min read

Social content platforms are set to compete with everything in entertainment

Cover image for Social content platforms are set to compete with everything in entertainment

Hanna Kahlert

17 May 2023

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much of their entertainment lives in an environment of attention saturation.

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The new need for scarcity, and why the next big leap in entertainment has not happened yet

Cover image for The new need for scarcity, and why the next big leap in entertainment has not happened yet

Hanna Kahlert

11 May 2023

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content boom that will make the previous few years of streaming dilution and attention saturation seem small by comparison.

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BeReal: The app’s missed entertainment-fandom opportunity

Cover image for BeReal: The app’s missed entertainment-fandom opportunity

Ashleigh Millar

10 May 2023

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see if the app could one-up itself and compete with the seemingly unseatable Instagram and Snapchat, in the already-oversaturated attention economy.

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The future of entertainment lies in collaborating with audiences themselves

Cover image for The future of entertainment lies in collaborating with audiences themselves

Hanna Kahlert

26 Apr 2023

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely due to inflation and market uncertainty.

min read

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Cover image for Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of the viral AI-generated hit ‘Heart On My Sleeve’, made in the style of The Weeknd and Drake).

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Gig tickets: artist discovery versus consumer satisfaction

Cover image for Gig tickets: artist discovery versus consumer satisfaction

Ashleigh Millar

13 Apr 2023

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand content, where trends and interests are fleeting, and the music market is hugely oversaturated thanks to the growing creator tools economy, creators need to find ways to entice fans to come to their live gigs.

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The next AI battleground will be around datasets, not just functionality

Cover image for The next AI battleground will be around datasets, not just functionality

Hanna Kahlert

12 Apr 2023

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and yet, the answers are perhaps more simplistic than might be expected from all the hype.

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Why TikTok and the future of social is now on trial

Cover image for Why TikTok and the future of social is now on trial

Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media app’s data protections for users and its relationship with China.

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AI is impacting industry today; here is how it will affect culture tomorrow

Cover image for AI is impacting industry today; here is how it will affect culture tomorrow

Hanna Kahlert

29 Mar 2023

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4 to write everything from product-centric poems about coffee machines to marketing plans and press kits.

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