Blog: Media and Marketing - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Re-creating the creator economy

Cover image for Re-creating the creator economy

Mark Mulligan

18 Aug 2022

Creator economy

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might be, there is no denying its meteoric rise.

min read

Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Cover image for Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Hanna Kahlert

10 Aug 2022

Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a digital-entertainment industry seeking new clarity on the concepts of ownership and value in a streaming-first market, with audiences prioritising access over ownership.

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If the future of entertainment is niche, how does the Meta approach fit in?

Cover image for If the future of entertainment is niche, how does the Meta approach fit in?

Hanna Kahlert

3 Aug 2022

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received, with Kylie Jenner and Kim Kardashian themselves coming out and sharing the plea to “make Instagram Instagram again”.

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Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Cover image for Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Hanna Kahlert

27 Jul 2022

cost-of-living crisis

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown measures.

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The attention recession meets the economic recession

Cover image for The attention recession meets the economic recession

Mark Mulligan

22 Jul 2022

attention recession

cost-of-living crisis

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may be entering a recession, and the geo-political landscape is being increasingly shaped by conflict.

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Are we headed towards subscription fatigue?

Cover image for Are we headed towards subscription fatigue?

Hanna Kahlert

21 Jul 2022

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new value driver.

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Twitter versus Musk will decide the future of social

Cover image for Twitter versus Musk will decide the future of social

Hanna Kahlert

14 Jul 2022

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists.

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Music streaming is failing to foster cultural moments – but it does not have to

Cover image for Music streaming is failing to foster cultural moments – but it does not have to

Hanna Kahlert

29 Jun 2022

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be sought after by the listener to evoke an expected response – to be uplifted, calmed, or comforted.

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Meta leans in to the creator economy

Cover image for Meta leans in to the creator economy

Hanna Kahlert

21 Jun 2022

Creator economy

MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to social content, as well as the emerging trend of the consumer-as-creator.

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The future of entertainment innovation lies in exclusive experiences, not content

Cover image for The future of entertainment innovation lies in exclusive experiences, not content

Hanna Kahlert

15 Jun 2022

Media and Marketing

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual purchases of cable subscriptions, video tapes, DVDs, Blu-rays, and their associated equipment; the closest equivalent to subscriptions were Blockbuster or Netflix DVD rental memberships.

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The Kate Bush resurgence shows that music consumption has no time stamp

Cover image for The Kate Bush resurgence shows that music consumption has no time stamp

Keith Jopling

13 Jun 2022

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song, ‘Running Up That Hill’ , has been “given a whole new lease of life” thanks to the recent sync on the Netflix series Stranger Things.

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The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Cover image for The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Hanna Kahlert

8 Jun 2022

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film was expected to gross around $33 million on its opening weekend, with some estimates as high as $40-50 million.

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TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Cover image for TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Hanna Kahlert

1 Jun 2022

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already a distraction from other things? What is left if a ‘distraction free’ mode is activated? Yet it is exactly this paradox of perception that makes the development interesting.

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Burning out and fading away: the exhausting job of marketing new music

Cover image for Burning out and fading away: the exhausting job of marketing new music

Keith Jopling

31 May 2022

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing.

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Snap is the latest victim of the attention recession

Cover image for Snap is the latest victim of the attention recession

Richard Broadhurst

30 May 2022

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent by founder Evan Spiegel, shares of the California-based company lost 41% in the space of a single trading session.

min read

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession: How inflation and the pandemic are reshaping entertainment

Mark Mulligan

25 May 2022

attention recession

Attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its own, it has been compounded by the perfect storm of headwinds: the cost of living crisis, rising interest rates, energy and global grain supply constraints, and the Russo-Ukrainian war.

min read

Instagram is trying TikTok features on for size – but does the shoe fit?

Cover image for Instagram is trying TikTok features on for size – but does the shoe fit?

Ashleigh Millar

19 May 2022

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is following Meta’s revelation during its Q1 2022 earnings call earlier this month that its TikTok-inspired short-form video vertical, Reels, accounts for 20% of users’ overall time spent on Instagram.

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Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Cover image for Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Hanna Kahlert

18 May 2022

Media and Marketing

Business Strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk has put the purchase on hold, pending further clarification on how many bots the platform has.

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The creator economy goes beyond UGC

Cover image for The creator economy goes beyond UGC

Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win over too little free time.

min read

What Snapchat is getting right about the future (and why music should pay attention)

Cover image for What Snapchat is getting right about the future (and why music should pay attention)

Tatiana Cirisano

6 May 2022

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s dark horse.

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