merchandise

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Music merchandise demand
Who, what, and where

Tatiana Cirisano

24 Oct 2024

Consumer behaviour cds Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring as new generations buy vinyl as a collectible keepsake, rather than a consumption format.

Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%

Tsion Tadesse

24 Oct 2024

Music

London - Oct. 24, 2024 — The global merchandise market, encompassing both digital and physical merchandise as well as physical music, is forecasted to grow to $16.3 billion by 2030, according to a new study by MIDiA Research titled “Music merchandise demand” .

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Data Explorer

JYP Entertainment - Merchandise revenue

How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise monetising fandom Superfans

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered with American Express , the experience, which previously opened in Tokyo, also included a photoboo...

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SM Entertainment - Merchandise/Licensing revenue

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Audio’s entertainment value
Examining audio listeners’ cross-entertainment lives

Rutger Rosenborg

13 Feb 2025

music industry Music streaming Content

Typically, the marketing team for a games company or TV show would not be thinking of audiobooks and podcast listeners as a key consumer segment to address. Yet, podcast and audiobook listeners are digitally sophisticated and spend more time and money than the consumer average on most forms of entertainment – including games, music, and video.

Two future paths for the vinyl revival

Tatiana Cirisano

31 Oct 2024

Music fandom Superfans monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this resurgence will last.

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Songwriter survey 2025
Reinvention

Tatiana Cirisano and Olivia Jones

10 Jul 2025

songwriters songwriters Audience Insight

Songwriters face many of the same issues as artists – and are often doubly impacted by them. The struggle to earn meaningful streaming income is chief among these challenges, yet songwriters do not have the same fallback options, such as merchandise and touring, as artists do.

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Social as the home of online scenes
Going beyond viral moments

Hanna Kahlert

14 Aug 2025

Creators Creators France

In a fragmented digital environment, scenes are becoming important tools for connecting with and mobilising fans. Social platforms can be useful for finding, understanding, and engaging with scenes. However, not all social moments are created equal. This report reveals how social is only part of the bigger picture, and dives deep to show that the c...

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MIDiA Research 2025-2032 global music publishing forecasts
A changing market

Mark Mulligan

18 Aug 2025

Music creators Music creators Music publishing

Throughout the 2020s the music publishing market has outperformed that of the labels, though total revenues remain significantly smaller. The origins of this disparity lie in streaming royalty splits but publishers and CMOs have fought hard to increase their share and to start from a better position with the emerging formats that will shape tomorro...

DAZN bets on sports streaming future being driven by fandom

Ben Woods

3 Aug 2023

SVOD streaming tv merchandise

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions.

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Songwriters take the stage
A new playbook for a new era

Tatiana Cirisano and Fernanda Balzaretti

31 Jul 2024

Streaming Spotify music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to similar shifts with a flourishing artist services market, the same is not true for songwriters.

The future of podcasts is growing beyond the screen

Annie Langston

5 Apr 2023

experiences IRl artificial intelligence

Podcasts are breaking out of isolated, digital consumption and into real-life experiences. At this year’s On Air Fest, the Pod Loft hosted a series of podcast activations for a variety of shows, including My Favorite Murder, where fans – known as Muderinos – gathered to see fan art and tribute...

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Beyond the screen
How and why gaming merch and collectibles fuel fandom

Brandon Sutton

3 Sep 2025

Marketing Digital Fandom

The physical gaming merchandise and collectibles market is a multibillion-dollar industry that serves as both organic marketing and a way to strengthen community engagement. However, the space has grown increasingly complex due to a surge in fan-made merch, a crowded field of game properties, and economic pressures like the rising cost of living.

How economic volatility will impact US labels’ fandom monetisation push

Olivia Jones

25 Apr 2025

Business Strategy Music US

It has been an eventful few weeks for the global economy, to put it mildly. Since President Trump’s initial announcement calling for a universal baseline tariff on foreign imports to the US at the beginning of this month, global financial markets have been in flux, affecting nearly every sector fr...

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Leveraging anime
A nuanced scene not a genre

Ben Woods

30 Apr 2025

Netflix Content Entertainment

Engaging younger audiences remains the entertainment industry’s biggest challenge. However, Japanese anime is achieving this by growing penetration with each new generation of consumers. Key to this success is its ability to dovetail with the fragmented nature of modern entertainment consumption to reach consumers in their scenes.

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Return to live
Post-pandemic music fans

Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

Consumer behaviour live music Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So, despite challenges like inflation and scalping, most concertgoers plan to attend more or the same number of concerts going forward.

What HYBE and UMG’s Q3 earnings tell us about superfans

Olivia Jones

3 Dec 2024

Music fandom HYBE Universal Music Group

“Superfan” has been this year’s buzzword in the music industry. From Universal Music Group (UMG) setting its superfan agenda at the start of the year to Warner Music Group announcing its plans for a superfan platform, much of the Western music industry has shifted its focus to monetising fando...

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MIDiA’s analysts answer questions on their 2025 predictions

Karol Severin

5 Feb 2025

Business Strategy Music Games

We are delighted by the overwhelmingly positive response and discussions sparked during our 2025 predictions webinar. We are grateful for all the engaging questions you asked during the session. Though we were unable to get through all of the excellent questions in the one-hour window, we certainly ...

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Everyone wants to monetise fandom – but we must fix fan data first

Olivia Jones

4 Apr 2025

Fandom Streaming SoundCloud

Key takeaways from this blog: Fandom monetisation is booming, with MIDiA data showing how expanded rights is growing, driving labels to prioritise direct control over fan data instead of relying on third-party platforms.

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