merchandise
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music merchandise demand Who, what, and where
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
The new rules of music’s growth engine: Insights from MIDiA’s merch and ticket buyer survey
Seoul traders: How Korean labels are building beyond the song
Attention versus fandom Maximising the value of video engagement
Creator franchise profile From social channels to entertainment ecosystems
The hunt for tomorrow’s platform Are games the next generation of social?
The road to 2033: The fan economy surges ahead
How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
Cross-platform success Using social platforms to build audience and fandom
Global Recorded Music Retail Revenues to Reach $121.1 Billion by 2033
AI and consumer creation The superfan factor
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Songwriter survey 2025 Reinvention
Two future paths for the vinyl revival
