Blog: tv shows

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Mining fandom: Music’s Drive to Survive moment

Ben Woods

28 Feb 2025

Marketing Strategy

Netflix

Music

Netflix’s Drive to Survive did more than introduce a new entertainment layer for sports fans. The F1 docuseries provided a framework for re-igniting and nurturing fandom. Before then, sports documentaries...

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DeepSeek and Rednote signal the dawning era of APAC

Hanna Kahlert

29 Jan 2025

Business Strategy

Netflix

TikTok

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting...

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Why TV is at risk of losing its cultural value

Hanna Kahlert

21 Dec 2022

Fandom

tv shows

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

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House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

spoiler

latency video

tv shows

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific;...

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The internationalisation of content: What it means when local goes global

Hanna Kahlert

8 Dec 2021

internationalisation

Content

podcast

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent...

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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Spotify

Netflix

Fortnite

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

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Kingdom: Global Events Correlate with Show Awareness

Hanna Kahlert

19 Mar 2020

Awareness

Chart Of The Week

coronavirus

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead, to even Game of Thrones’ whitewalkers, zombies have been a cultural zeitgeist metaphorically teasing at our inner...

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Altered Carbon: Tracking Fandom into the Future

Hanna Kahlert

6 Mar 2020

Altered Carbon

baby yoda

Chart Of The Week

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t...

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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most...

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Should Streaming Services Produce TV Shows in a Linear Format?

Amanda Stears

17 Jul 2019

binge watch

Game of Thrones

HBO

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional...

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Why LA’s Finest Could Be Pay-TV’s House of Cards Moment

Tim Mulligan

12 Jun 2019

Gabrielle Union

Jessica Alba

LA's Finest

When an irresistible force comes along there are two options: either get out of the way, or go with the flow. Charter Communications, the third largest US traditional pay-TV operator, has decided to do...

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DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Alistair Taylor

25 Jul 2018

AT & T

comic-con

Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples...

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The Top TV Shows Of 2017

Tim Mulligan

20 Dec 2017

Broadchurch

Game of Thrones

Netflix

For the past 15 months MIDiA Research has been tracking every quarter more than 60 leading TV shows across the US, UK, Canada and Australia. With the fragmentation of TV audiences and the rise of streaming...

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