Blog: tv shows

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The internationalisation of content: What it means when local goes global

Cover image for The internationalisation of content: What it means when local goes global
Hanna Kahlert
Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent artists to have substantial yet geographically disparate global fanbases, and for mainstream artists with global name recognition to have only small cores of dedicated fans.
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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic
Hanna Kahlert
Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point to the growth of a trend so natural it seems obvious: fans want to incorporate elements of their favourite shows into other aspects of their lives.
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Altered Carbon: Tracking Fandom into the Future

Cover image for Altered Carbon: Tracking Fandom into the Future
Hanna Kahlert
In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t hold up to scrutiny when 29% of consumers “normally stop paying attention” when ads come on during a TV show, 31% “usually skip video ads online” and 11% block online ads on their desktop and/or laptop (source: MIDiA Research Main Consumer Survey Q1 2019).
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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Cover image for Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming
Karol Severin
Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awareness, highlights two key trends: Niche is the new mainstream: Fandom is fragmenting.
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Why LA’s Finest Could Be Pay-TV’s House of Cards Moment

Tim Mulligan
When an irresistible force comes along there are two options: either get out of the way, or go with the flow. Charter Communications, the third largest US traditional pay-TV operator, has decided to do just that by buying for its Spectrum cable service the exclusive rights to Sony Pictures production LA’s Finest – a project brought to fruition by actor and producer Gabrielle Union.
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The Top TV Shows Of 2017

Cover image for The Top TV Shows Of 2017
Tim Mulligan
For the past 15 months MIDiA Research has been tracking every quarter more than 60 leading TV shows across the US, UK, Canada and Australia. With the fragmentation of TV audiences and the rise of streaming video services like Netflix and Amazon Prime Video that are notoriously guarded with their data, it is becoming progressively more difficult for TV companies and advertisers to know just how popular individual TV shows actually are.
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