Samuel Griffin
As MIDiA's Head of User Experience, Sam holds responsibility for ensuring the highest quality and design of all public facing assets across both Research and Consulting. He plays a pivotal role in developing the strategic direction of all of our products, consumer journey, and internal processes to ensure MIDiA is at the forefront of entertainment research.
Splice x MIDiA Sounds of 2025
BE THE CHANGE Gender equity in music
The slow-TV opportunity
New content is not the only answer for creators
Bridging the creator gap Monetising social video’s micro-communities
Good Good Golf Leveraging the commercial power of the creator group
Rebooting video fandom Games as a video streaming genre
The Witcher Netflix’s appeal to gamer fandom
Exclusivity isn’t everything – especially in esports
Year of change Themes that will shape entertainment in 2023
Creators are focusing on the wrong metrics. Here is why:
The Last of Us – when games meet video
The metaverse transition: Fortnite
2023 MIDiA predictions Pivot point
Can afforfable MOCAP help with VR adoption?
Esports bundle Available for a limited time
The next challenge for esports Striking the balance between creators and athletes
Games strategy bundle Available for a limited time
