Leo Morel | MIDiA Research

Brazil climbs the global top 10: a new era for the music market

Leo Morel

3 Oct 2024

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing a resurgence which has propelled it to the ninth largest global economy, according to the Inte...

min read

Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Leo Morel

3 Oct 2024

brazil music market

LATAM

Music streaming

O mercado musical brasileiro se desenvolveu significativamente nos últimos anos em decorrência de uma ampla dinâmica econômica, cultural e tecnológica no país. Depois de enfrentar uma grave crise econômica que começou em 2017, o Brasil agora está retornando ao crescimento, com um produto in...

min read

Brazil music market
Ready for prime time

Tatiana Cirisano and Leo Morel

September 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations.

O mercado brasileiro de música
Rumo ao estrelato

Cover image for O mercado brasileiro de música

Leo Morel and Tatiana Cirisano

September 2024

Business Strategy

Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua receita de música gravada. Isto, atrelada a forte conexão dos brasileiros com a música, está contribuindo para expandir as fronteiras da música local, com o funk brasi...

El mercado latinoamericano de transmisión de música
YouTube y Spotify se consolidan

Cover image for El mercado latinoamericano de transmisión de música

Leo Morel

April 2019

Streaming

Streaming Music

Latin America

Una imagen a 20.000 pies: Latinoamérica se ha convertido rápidamente en uno de los más importantes mercados de transmisión de música, debido a la acelerada adopción de los consumidores, creciente adquisición de teléfonos inteligentes, gran disponibilidad de servicios de transmisión y el rápido crecimiento en los ingresos tanto de pago com...

Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Leo Morel

April 2019

Streaming

Streaming Music

Latin America

Visão Geral: A América Latina tornou-se um dos mais importantes mercados de streaming de música devido a fatores como a acelerada adoção por parte do consumidor, a crescente proliferação de smartphones, a significativa oferta de serviços de streaming e o rápido crescimento das receitas das assinaturas gratuitas e pagas.

Latin America Streaming Music Market
YouTube and Spotify Take Hold

Cover image for Latin America Streaming Music Market

Leo Morel

March 2019

Streaming

Streaming Music

iTunes

Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing revenue across both free and paid. Brazil and Mexico, the leading regional markets, have the potential to become major music markets.

Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Leo Morel

August 2016

Brazil

Online video

video consumers

Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption markets globally on account of smartphone and YouTube proliferation. Nevertheless, traditional media such as free-to-air and pay-TV still have a major presence among Brazil’s cultural habits.

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Leo Morel

March 2016

Streaming

Streaming Music

mexico

Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical formats has been steadily falling, most Latin American countries have not developed music download markets, thus creating latent digital demand.

Music Market Country Profile: Mexico
How Streaming Is Unlocking Latent Opportunity

Leo Morel

September 2015

Streaming

mexico

Latin America

The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of 122 million and growing internet and smartphone penetration, Mexico has the foundations for becoming a key digital music market.

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Cover image for The Brazilian Music Consumer

Leo Morel

May 2015

consumer behavior

Consumer behaviour

Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music streaming service Spotify only began its Brazilian activities in 2014.