Bifurcation Theory

Today's music industry is becoming two

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MIDiA's latest report, 'Bifurcation theory: How today's music business will become two' explores how current music industry challenges are leading to the creation of a new business, defined by two parallel consumer worlds. Here, streaming becomes more mainstream while non-DSP exerts a stranglehold on fandom and the creator economy.

Rather than simply describing what the future holds, we present a bold vision of how we think both sides of the music business equation should evolve. This is bifurcation theory.

Our experts share their perspectives on the bifurcating music business

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