MIDiA Research Press

Latest press coverage

BBC, December 2025

Gary Lineker: Can The Rest Is Football Netflix deal succeed?

For both sports and video podcasting, "this is a landmark deal," according to Laura Fisher, audio and entertainment analyst at MIDiA Research.

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Press releases

New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain

[LONDON – 21 October, 2025] – MIDiA Research, the global authority in music, creator economy and cross entertainment, has just released The State of the Video Creator Economy, a comprehensive new report that reveals that the number of global creators is set to surge by 76% to 1.

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MIDiA Research study rejects $100 price point for Grand Theft Auto VI

[London, 9th October, 2025] -As anticipation for the long-awaited release of Grand Theft Auto VI reaches fever pitch, speculation surrounding its price has intensified. Since the game’s announcement, rumoured base edition prices of up to $100 have ignited industry-wide debate about the future of A...

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New MIDiA Research Data Shows Why Virality Is Not Building Fandom

“I hear it enough on social” is a common barrier to streaming music, particularly for 16-24 year-olds LONDON – 16 September, 2025 – MIDiA Research, the global authority in music, creator economy and cross-entertainment insights, today published “All eyes, No ears: Why virality is not build...

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