MIDiA Research Press

Latest press coverage

Fortune, June 2026

Private equity gets cut of two of Taylor Swift's biggest pop hits through Max Martin catalog sale

... Tatiana Cirisano, vice president of music strategy at insights firm MIDiA, told Fortune. HarbourView did not respond to Fortune's request for ...

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The Times, June 2026

You can take a film to the next chapter — but don’t call it a sequel

Ben Woods, entertainment analyst at MIDiA, told The Times that studios were trying to walk a “hard tightrope” of leaning into popular franchises as “safe bets” with the millennial viewership who have spending power, while bringing in Gen Z by insisting the film is “new and fresh”.

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BBC, April 2026

Fewer UK adults posting on social media, Ofcom finds - BBC

Ben Woods, creator economy analyst at Midia Research, sees this as social media ...

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Press releases

New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain

[LONDON – 21 October, 2025] – MIDiA Research, the global authority in music, creator economy and cross entertainment, has just released The State of the Video Creator Economy, a comprehensive new report that reveals that the number of global creators is set to surge by 76% to 1.

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MIDiA Research study rejects $100 price point for Grand Theft Auto VI

[London, 9th October, 2025] -As anticipation for the long-awaited release of Grand Theft Auto VI reaches fever pitch, speculation surrounding its price has intensified. Since the game’s announcement, rumoured base edition prices of up to $100 have ignited industry-wide debate about the future of A...

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New MIDiA Research Data Shows Why Virality Is Not Building Fandom

“I hear it enough on social” is a common barrier to streaming music, particularly for 16-24 year-olds LONDON – 16 September, 2025 – MIDiA Research, the global authority in music, creator economy and cross-entertainment insights, today published “All eyes, No ears: Why virality is not build...

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