Key insights from this blog: MIDiA's latest audio report, ' The audio creator opportunity ' , argues that brands and platforms can no longer afford to neglect audio creators Audio creators are a fast-growing force in the creator economy, driving demand for better tools and marketing They are more likely to run their work as a business and invest heavily in creator tools, presenting a clear opportunity for tailored solutions With most tools designed for video and music, companies that develop end-to-end platforms for audio creation can unlock a valuable market and empower this expanding community The creator economy is evolving rapidly, and while TikTok influencers and YouTubers often steal the spotlight, there is a fast-growing creator segment that brands and platforms can no longer ignore: audio creators.
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