Blog: Creator Economy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI prompting is an art form that will reshape creation

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Ben Woods
Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined by prompting skill level: those who can expertly translate vision into AI prompts will be ahead of the curve and set the standard for creators As AI tools evolve, MIDiA foresees a new generation of AI-native creators poised to redefine professional-grade output Who will be left behind by the AI revolution? Many industries are predicted to pivot towards autonomous workflows that will streamline some jobs out of existence.
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Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

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Ben Woods
After a successful launch last year, MIDiA is returning with a new survey to ensure the voice of video creators is heard loud and clear across the industry. To achieve this, we are calling on all video creators – no matter their skill or what they create – to complete a quick survey to ensure the industry is armed with the information it needs to support creators now, and into the future.
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Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

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Tatiana Cirisano
Last year, MIDiA’s inaugural songwriter survey uncovered an alarming statistic: 67% of songwriters name “lack of meaningful streaming income” as their biggest challenge. More alarming yet is the fact that this remained the most common challenge for songwriters in our survey across income levels and tenure, even as other challenges – such as breaking through the noise – diminished.
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Audio creators are the creator economy's unsung heroes

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Rutger Rosenborg
Key insights from this blog: MIDiA's latest audio report, ' The audio creator opportunity ' , argues that brands and platforms can no longer afford to neglect audio creators Audio creators are a fast-growing force in the creator economy, driving demand for better tools and marketing They are more likely to run their work as a business and invest heavily in creator tools, presenting a clear opportunity for tailored solutions With most tools designed for video and music, companies that develop end-to-end platforms for audio creation can unlock a valuable market and empower this expanding community The creator economy is evolving rapidly, and while TikTok influencers and YouTubers often steal the spotlight, there is a fast-growing creator segment that brands and platforms can no longer ignore: audio creators.
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Spotify’s embrace of AI-generated audio is a blessing and curse for authors

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Rutger Rosenborg
As we covered in August 2024, the future of AI-generated audiobooks is here. Up until this month, however, streaming platforms themselves had yet to fully embrace AI audiobook narration. Now, Spotify has announced their support for ElevenLabs ’ AI-generated audiobook content, paving the way for end-to-end audiobook generation that could capture audiences who demonstrate no clear preference between AI- and human-generated content.
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AI is reshaping the music creator economy, and that change will reshape the music business

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Mark Mulligan
MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These annual deliverables have quickly become industry benchmarks, and if you operate in the music creator economy, they are must-reads.
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