Blog: Creator Economy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Where do you stand on AI’s transformation of the video creator economy?

Cover image for Where do you stand on AI’s transformation of the video creator economy?

Ben Woods

9 May 2025

Audience Insight

Artificial intelligence is imposing revolutionary change on the creator economy. Tried and tested workflows are being automated, streamlined, and recalibrated by large language learning models that are...

min read

AI prompting is an art form that will reshape creation

Cover image for AI prompting is an art form that will reshape creation

Ben Woods

1 May 2025

Product Strategy

Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined...

min read

Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Cover image for Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Ben Woods

17 Apr 2025

Audience Insight

After a successful launch last year, MIDiA is returning with a new survey to ensure the voice of video creators is heard loud and clear across the industry. To achieve this, we are calling on all video...

min read

Creators want to learn, and Adobe’s AI assistants want to listen

Cover image for Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video...

min read

Welcome to the brand new MIDiA

Mark Mulligan

2 Apr 2025

Business Strategy

Today we are proud to announce the next iteration of MIDiA Research. 2024 marked MIDiA’s tenth year, and in the preceding decade we broke brave new ground for entertainment business analysis. We introduced...

min read

Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Cover image for Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Tatiana Cirisano

27 Mar 2025

Audience Insight

Last year, MIDiA’s inaugural songwriter survey uncovered an alarming statistic: 67% of songwriters name “lack of meaningful streaming income” as their biggest challenge. More alarming yet is the...

min read

Suno, Alexa, and the rise of ‘create to consume’

Cover image for Suno, Alexa, and the rise of ‘create to consume’

Ben Woods

21 Mar 2025

Creator economy

This blog was created with collaborative inputs from Ben Woods, Mark Mulligan , Tatiana Cirisano , and Kriss Thakrar . It is hard to think about generative AI without coming back to copyright. There is...

min read

With “short-form audiobooks”, Spotify has become an independent book publisher

Cover image for With “short-form audiobooks”, Spotify has become an independent book publisher

Rutger Rosenborg

19 Mar 2025

Product Strategy

On the heels of Spotify’s embrace of AI-generated audiobooks through their partnership with ElevenLabs, the streaming giant is looking to further democratise and monetise audiobooks. On March 13, Spotify’s...

min read

Audio creators are the creator economy's unsung heroes

Cover image for Audio creators are the creator economy's unsung heroes

Rutger Rosenborg

14 Mar 2025

Business Strategy

Key insights from this blog: MIDiA's latest audio report, ' The audio creator opportunity ' , argues that brands and platforms can no longer afford to neglect audio creators Audio creators are a fast-growing...

min read

Why social is a double-edged sword for streaming TV

Cover image for Why social is a double-edged sword for streaming TV

Ben Woods

7 Mar 2025

Business Strategy

TV shows, movies, and social creator content are lane hopping in search of engagement. It is common practice now for SVOD services to distribute one or several episodes for free on YouTube and TikTok in...

min read

Podcasting has finally become profitable, but question marks remain

Cover image for Podcasting has finally become profitable, but question marks remain

Rutger Rosenborg

5 Mar 2025

Product Strategy

Throughout 2023 and into 2024, you might have thought the sky was falling for podcasting. Layoffs and show cancellations had many in the industry wondering if there would be any financial future for the...

min read

Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Cover image for Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Rutger Rosenborg

26 Feb 2025

Product Strategy

As we covered in August 2024, the future of AI-generated audiobooks is here. Up until this month, however, streaming platforms themselves had yet to fully embrace AI audiobook narration. Now, Spotify has...

min read

Can the smart TV become a canvas for content creation?

Cover image for Can the smart TV become a canvas for content creation?

Ben Woods

21 Feb 2025

Audience Insight

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily...

min read

Bootlegging is the scourge of many industries. Could it be music’s greatest strength?

Cover image for Bootlegging is the scourge of many industries. Could it be music’s greatest strength?

Tatiana Cirisano

7 Feb 2025

The word “bootleg” has long left a bad taste in brands’ mouths. Quite literally defined as “illicit goods,” these unauthorised versions or replications of clothes, handbags, concert tees, and...

min read

AI is reshaping the music creator economy, and that change will reshape the music business

Cover image for AI is reshaping the music creator economy, and that change will reshape the music business

Mark Mulligan

3 Feb 2025

Business Strategy

Creator economy

MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These...

min read

Jersey club in Berlin | Behind the scenes and sounds of 2025

Cover image for Jersey club in Berlin | Behind the scenes and sounds of 2025

Kriss Thakrar

29 Jan 2025

Audience Insight

Cultural trends

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

min read

Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Cover image for Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Tatiana Cirisano

22 Jan 2025

Audience Insight

Cultural trends

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

min read

Are creators wise to sell their offcuts to AI companies?

Cover image for Are creators wise to sell their offcuts to AI companies?

Ben Woods

17 Jan 2025

Business Strategy

Most will be familiar with the adage: ‘one man’s trash is another man’s treasure’. Despite being a cliché, the saying lives on as it cuts to the heart of how individuals and companies perceive...

min read

The creator economy is booming, so why are we spending less time creating?

Cover image for The creator economy is booming, so why are we spending less time creating?

Ben Woods

8 Jan 2025

Creator economy

Product Strategy

YouTube’s grip on TV viewership in the West is tightening, reflecting the growing power of the creator economy. Nielsen data from July 2024 shows that YouTube now has the highest TV audience share on...

min read

Can AI creator tools live up to their hype in 2025?

Cover image for Can AI creator tools live up to their hype in 2025?

Ben Woods

19 Dec 2024

Product Strategy

Generative AI dominated discussions about the entertainment industry’s future in 2024. Whether it is music, video, games, audio, or social, both the immediate and long-term impacts of this technological...

min read

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