Reports: Music Industry

The definitive resource for music industry trends and metrics, including Global South, AI, future business models, forecasts, total addressable markets, market shares and much more

Cover image for The future of music streaming

The future of music streaming
Change or be changed

Mark Mulligan and Tatiana Cirisano

13 Oct 2025

Streaming Music streaming Business Strategy

This report presents MIDiA’s vision for the long-term future of music streaming. While there are clearly pressing, near-term priorities, these are sustaining innovations aimed at optimising the existing model. In this report, we shift perspectives to the long view, identifying the challenges of today that must be met in order to secure a vibrant ...

Cover image for H1 2025 music metrics

H1 2025 music metrics
Mixed fortunes

Olivia Jones and Mark Mulligan

26 Sep 2025

Labels Streaming live

The first six months of 2025 marked the fourth successive year of slowing H1 growth rates for the music industry companies tracked by MIDiA. There are big shifts beneath the surface, including a widening gap between label and DSP revenue growth, and Asian labels continuing to diverge from Western major labels in their income mix.

Cover image for All eyes, no ears

All eyes, no ears
Why virality is not building fandom

Mark Mulligan, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano and Olivia Jones

16 Sep 2025

Free Report

Music discovery Business Strategy

Over the last five years, labels and artists have invested in social media, betting that a steady stream of artist content and influencer campaigns will engineer virality. The theory is simple: virality leads to streams, streams lead to fandom, and fandom leads to long-term, sustainable artist careers.

Cover image for MIDiA Research 2025-2032 global music publishing forecasts

MIDiA Research 2025-2032 global music publishing forecasts
A changing market

Mark Mulligan

18 Aug 2025

Music creators Music creators Music publishing

Throughout the 2020s the music publishing market has outperformed that of the labels, though total revenues remain significantly smaller. The origins of this disparity lie in streaming royalty splits but publishers and CMOs have fought hard to increase their share and to start from a better position with the emerging formats that will shape tomorro...

Cover image for Streaming strongholds

Streaming strongholds
High-potential markets for global music players

Perry Gresham

11 Aug 2025

ARPU Labels Streaming

While the balance of music streamers continues to tip towards global south markets, their smaller ARPU rates limit their revenues. Meanwhile, periodic price-rises and the advent of supremium will reinforce the contributions from the West. This report highlights streaming strongholds, those markets which, underscored by high music engagement and his...

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Songwriter survey 2025
Reinvention

Tatiana Cirisano and Olivia Jones

10 Jul 2025

songwriters songwriters Audience Insight

Songwriters face many of the same issues as artists – and are often doubly impacted by them. The struggle to earn meaningful streaming income is chief among these challenges, yet songwriters do not have the same fallback options, such as merchandise and touring, as artists do.

Cover image for MIDiA Research 2025-2032 global music forecasts

MIDiA Research 2025-2032 global music forecasts
Recalibration

Mark Mulligan, Tatiana Cirisano, Perry Gresham and Mark Qi

30 Jun 2025

Global Business Strategy global music forecasts

This report presents the key figures, trends, and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values, and they are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and...

Cover image for International success for local language artists

International success for local language artists
A strategic playbook

Laura Fisher

24 Jun 2025

UK France Spotify

The music industry is undergoing a paradigm shift. Success once required artists to fit the traditional industry model where anglicisation and relocation to traditional hubs like Los Angeles, New York, or London were prerequisites. Streaming platforms have democratised access, enabling artists to achieve international fame while remaining culturall...

Cover image for Label services vendor landscape

Label services vendor landscape
Rise of the atomised label

Olivia Jones

13 May 2025

Innovation Labels Artists

The label services sector has emerged as a way for independent labels to provide artists with best-in-class tools without having to build those tools in-house. This shift towards atomised labels has created a new opportunity for label service vendors to establish a stronghold in the music industry.

Cover image for Music catalogue market 2.0

Music catalogue market 2.0
Bringing yesterday’s hits into the business of tomorrow

Tatiana Cirisano and Olivia Jones

6 May 2025

BMG Round Hill Music T-pain

The music catalogue acquisition market bounced back from a slightly cooled 2023 with a new fever in 2024. What is being bought is changing, however, as investors look to diversify their portfolios and uncover new growth pockets in an increasingly crowded market.

Cover image for Breaking saturation

Breaking saturation
Music streaming pricing strategy

Tatiana Cirisano and Perry Gresham

8 Apr 2025

Labels Subscriptions Streaming

Nearly two decades into the streaming era, established subscription markets like the US are approaching saturation. While growth pockets for standard subscriptions remain, the next stage is about raising average revenue per user through both price increases and user segmentation.

Cover image for Music subscriber market shares Q4 2024

Music subscriber market shares Q4 2024
Full stream ahead

Mark Mulligan, Tatiana Cirisano, Mark Qi, Olivia Jones and Laura Fisher

27 Mar 2025

music subscriber market shares Business Strategy

Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly double that of label streaming revenues for 2024. As is so often the case, there are many factors at play.

Cover image for Recorded music market shares 2024

Recorded music market shares 2024
Widening gaps

Mark Mulligan and Tatiana Cirisano

13 Mar 2025

Music revenue Streaming Spotify

After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most crucially of all, a growing divergence between label streaming growth and DSP growth.

Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Mark Mulligan and Tatiana Cirisano

26 Feb 2025

Willingness to pay Music consumers Streaming

Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation. This report presents data-focused visuals and impactful analysis of trends and anomalies that will inform your understanding of what is happening to ...

Cover image for Q3 2024 music metrics

Q3 2024 music metrics
Maturation effect

Mark Mulligan

18 Dec 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q3 2024.Consumer data covered includes, streaming app usage, music behaviour and streaming activities. Company financials covers record labels, music publishers, DSPs, and live music companies.

Cover image for State of the independent music economy

State of the independent music economy
Fragmentation and consolidation

Mark Mulligan and Tatiana Cirisano

31 Oct 2024

Business Strategy independent label market shares Independent label market shares by region

This report presents the results of MIDiA’s annual independent label and distributor survey, as well as the most comprehensive market sizing of the non-major label sector ever conducted. Built on revenue data for 5,500 companies, we present the definitive view of the independent music economy, with market sizing, regional trends, the companies to...

Cover image for O mercado brasileiro de música

O mercado brasileiro de música
Rumo ao estrelato

Leo Morel and Tatiana Cirisano

19 Sep 2024

Business Strategy

Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua receita de música gravada. Isto, atrelada a forte conexão dos brasileiros com a música, está contribuindo para expandir as fronteiras da música local, com o funk brasi...

Cover image for Q2 2024 music metrics

Q2 2024 music metrics
Bifurcation is here

Mark Mulligan and Tatiana Cirisano

19 Sep 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q2 2024. Consumer data covered includes, streaming app usage, music behaviour, and streaming activities. Company financials covers record labels, music publishers, DSPs, and live music companies.

Cover image for Brazil music market

Brazil music market
Ready for prime time

Tatiana Cirisano and Leo Morel

19 Sep 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations.

French music consumer user profile
Unlocking fandom

Tatiana Cirisano

20 Aug 2024

Audience Insight

This report presents MIDiA consumer data for key music behaviours of French consumers. Key data and insights in this report: Monthly music streaming behaviours of French consumers Listening habits of French consumers, monthly, weekly, and daily breakdown French popular radio station daily and weekly usage French daily active usage, weekly active us...

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