Blog: Media and Marketing

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Cover image for Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
Hanna Kahlert
Drake has had perhaps one of the most publicly up-and-down relationships with generative AI. There was the AI Drake music generator, which he was dead set against. Then there was ‘Heart on My Sleeve’, the AI-generated mix using the voices of Drake and The Weeknd by a creator known as ghostwriter, where Drake again expressed displeasure at the use of his voice.
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Chasing the zeitgeist: why speed trumps creativity in social video marketing

Cover image for Chasing the zeitgeist: why speed trumps creativity in social video marketing
Ben Woods
TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely expressed through watercooler moments, where discussing the most popular TV shows and movies with friends, family, and colleagues was a symbol of one’s cultural capital.
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Audience agency and the value of social media: the rise of the “digitine”

Cover image for Audience agency and the value of social media: the rise of the “digitine”
Hanna Kahlert
“Let them eat cake,” declared model and influencer Haley Kalil , dressed for the $75,000-per-ticket Met Gala in an unironically Marie Antoinette-style dress, in a viral TikTok video last weekend. Somehow, this did not go down very well among audiences on social media, tens (if not hundreds) of thousands of whom are currently struggling to remain encamped in University campuses or taking to the streets in protest worldwide.
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Cutting through the clutter: why an analogue revival is inevitable

Cover image for Cutting through the clutter: why an analogue revival is inevitable
Hanna Kahlert
The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has become almost entirely reliant on digital content– be it song mp3s or job applications – the implications are widespread and the challenge is simply one of volume.
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