streaming music blog by MIDiA Research

Blog: streaming music

Why Spotify needs Russia

Blog post by Mark Mulligan

16 Jul 2020

Spotify’s delayed Russia launch finally happened this week. While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close)…

How the DNA of a hit has changed over 20 years

Blog post by Mark Mulligan

13 Jul 2020

Music

hits

the song economy

Recorded music has always evolved to fit the dominant format of the era, from three-minute songs to fit on 7-inch vinyl, through eight-song albums to fit on LPs, through to 16+ song albums to fill CDs.…

Spotify Q1 2020: Choppy Waters Ahead

Blog post by Mark Mulligan

29 Apr 2020

coronavirus

Covid-19

potify

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have…

Streaming Services Are Going to Have to Change Their MO

Blog post by Mark Mulligan

17 Apr 2020

coronavirus

Covid-19

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of…

Why Music Streaming Could Really Do with a Disney+

Blog post by Mark Mulligan

5 Nov 2019

AMC Cinemas

disney

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante…

The Classical Music Market - Streaming's Next Genre?

Blog post by Dara Jegede

19 Jun 2019

classical music

idagio

music subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music…

Spotify, the Decline of Playlists and the Rise of Podcasts

Blog post by Mark Mulligan

11 Apr 2019

Anchor

curated playlists

curation

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.com…

Why Music and Video are Crucial to Apple’s Future

Blog post by Mark Mulligan

7 Jan 2019

Amazon Prime

apple earnings

apple mno

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy if Alibaba’s 2018…

How YouTube’s Domination of Streaming Clips the Market’s Wings

Blog post by Mark Mulligan

3 Jan 2019

Ad Supported

ad supported arpu

ad supported streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while…

Spotify’s Tencent Risk

Blog post by Mark Mulligan

21 Sep 2018

Africa

asia

emerging markets

NOTE: a previous version of this post referred to a non-compete clause with Spotify detailed in this SEC filing. I have been advised that the scope of this clause is narrower than I had originally interpreted.…

Article 13 – Laws of Unintended Consequences

Blog post by Mark Mulligan

14 Sep 2018

Ad Supported

article 13

Deezer

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate…

Are Record Labels Facing an A&R Crisis?

Blog post by Mark Mulligan

30 Jul 2018

a+r crisis

labels

A succession of conversations with record labels over the last couple of months has made me start to ponder whether we are approaching a tipping point in streaming era A&R. At the heart of the conversations…

Is YouTube Serious About Music Subscriptions This Time Round?

Blog post by Mark Mulligan

17 May 2018

Ad Supported

Freemium

Spotify

In 2014 YouTube launched its inaugural music subscription service YouTube Music Keyin beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red, a multi-format subscription…

Yonder And Streaming's Less Travelled Path

Blog post by Mark Mulligan

29 Jan 2018

Bangladesh

emerging market stats

emerging markets

Back in 2012, a music service that had raised $174 million in funding closed without yet having launched to consumers. That service was Beyond Oblivion, a company that intended to transform the music market…

Free Report: Lyrics Take Centre Stage In Streaming Music

Blog post by Mark Mulligan

16 Jan 2018

lyricfind

lyrics

midia

We are pleased to announce the publication of a brand new, totally free, Streaming Music report. In this report, we present the findings of an exclusive consumer survey fielded in November 2017 to consumers…

Shazam Is Apple’s Echo Nest

Blog post by Mark Mulligan

11 Dec 2017

Apple

apple music

echo nest

Shazam finally found a buyer: Apple. Ever since its affiliate sales revenue model crumbled with the onset of streaming (there’s no business in an affiliate fee on a $0.01 stream), Shazam has been trying…

Quick Take: Spotify And Hulu Partner In The US

Blog post by Mark Mulligan

7 Sep 2017

Amazon

bundle

hulu

Spotify just announced it is bundling in the Hulu No Commercials plan into its $4.99 student offering in the US. Given that the Hulu product retails at $7.99 and Spotify at $9.99, this is unmistakably…

What’s In A Number: Can Streaming Really Be Worth $28 Billion?

Blog post by Mark Mulligan

30 Aug 2017

goldman sachs

lehman brothers

streaming

Goldman Sachs just made some headlines with its assessment that Universal Music is worth $23.5 billion and that the paid streaming market will be worth $28 billion in 2030 (up from $3.5 billion in 2016…

How Soundcloud Could Transform Deezer’s Market Narrative

Blog post by Mark Mulligan

4 Jul 2017

Access Industries

apple music

artist discovery

News has emerged of Deezer being a potential buyer of troubled Soundcloud. This follows on from Spotify’s prolonged but ultimately abortive courting last year. Soundcloud was once a streaming powerhouse,…

Guess Who Gen Z Prefers For Music: Spotify Or YouTube?

Blog post by Mark Mulligan

29 Jun 2017

gen z

millennials

Spotify

It is still common to hear people talk about Millennials as if it is one amorphous group. In actual fact, Millennials are now 2 entirely distinct generations, not 1. In addition to the core Millennials…

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