streaming music blog by MIDiA Research

Blog: streaming music

Assessing the streaming opportunity: You’re doing it wrong

Blog post by Mark Mulligan

9 Apr 2021

Buoyed by lockdown, streaming enjoyed another strong year in 2020, up 17.1% on 2019 according to MIDiA’s recorded music market shares report . But the revenue slowdown will come in 2021, driven by…

Smaller independents and artists direct grew fastest in 2020

Blog post by Mark Mulligan

1 Mar 2021

Spotify

streaming music

independent labels

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled…

The COVID bounce and the coming attention recession

Blog post by Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

audiobooks

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start…

New artists, does it pay to be streaming first?

Blog post by Keith Jopling

10 Feb 2021

Strategy

Marketing

streaming music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions…

What measures an artist's success in today's music industry?

Blog post by Keith Jopling

23 Dec 2020

Strategy

Media

streaming music

It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more…

Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Blog post by Keith Jopling

28 Oct 2020

Music

Games

Covid-19

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would…

Why Spotify needs Russia

Blog post by Mark Mulligan

16 Jul 2020

Music

Spotify

Russia

Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close)…

How the DNA of a hit has changed over 20 years

Blog post by Mark Mulligan

13 Jul 2020

Music

hits

the song economy

Recorded music has always evolved to fit the dominant format of the era, from three-minute songs to fit on 7-inch vinyl, through eight-song albums to fit on LPs, through to 16+ song albums to fill CDs.…

Spotify Q1 2020: Choppy Waters Ahead

Blog post by Mark Mulligan

29 Apr 2020

coronavirus

Covid-19

potify

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have…

Streaming Services Are Going to Have to Change Their MO

Blog post by Mark Mulligan

17 Apr 2020

coronavirus

Covid-19

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of…

Why Music Streaming Could Really Do with a Disney+

Blog post by Mark Mulligan

5 Nov 2019

AMC Cinemas

disney

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante…

The Classical Music Market - Streaming's Next Genre?

Blog post by Dara Jegede

19 Jun 2019

classical music

idagio

music subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming…

Spotify, the Decline of Playlists and the Rise of Podcasts

Blog post by Mark Mulligan

11 Apr 2019

Anchor

curated playlists

curation

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.com…

Why Music and Video are Crucial to Apple’s Future

Blog post by Mark Mulligan

7 Jan 2019

Amazon Prime

apple earnings

apple mno

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy if Alibaba’s 2018…

How YouTube’s Domination of Streaming Clips the Market’s Wings

Blog post by Mark Mulligan

3 Jan 2019

Ad Supported

ad supported arpu

ad supported streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while…

Spotify’s Tencent Risk

Blog post by Mark Mulligan

21 Sep 2018

Africa

asia

emerging markets

NOTE: a previous version of this post referred to a non-compete clause with Spotify detailed in this SEC filing. I have been advised that the scope of this clause is narrower than I had originally interpreted.…

Article 13 – Laws of Unintended Consequences

Blog post by Mark Mulligan

14 Sep 2018

Ad Supported

article 13

Deezer

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate…

Are Record Labels Facing an A&R Crisis?

Blog post by Mark Mulligan

30 Jul 2018

a+r crisis

labels

A succession of conversations with record labels over the last couple of months has made me start to ponder whether we are approaching a tipping point in streaming era A&R. At the heart of the conversations…

Is YouTube Serious About Music Subscriptions This Time Round?

Blog post by Mark Mulligan

17 May 2018

Ad Supported

Freemium

Spotify

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription…

Yonder And Streaming's Less Travelled Path

Blog post by Mark Mulligan

29 Jan 2018

Bangladesh

emerging market stats

emerging markets

Back in 2012, a music service that had raised $174 million in funding closed without yet having launched to consumers. That service was Beyond Oblivion, a company that intended to transform the music market…

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