Video creator economy
The State of the Video Creator Economy: The road to one billion creators
By 2032, the global creator community is expected to surge by 76% to 1.1 billion. But as time spent creating plateaus and the pandemic-driven boom fades, growth now depends on AI tools lowering barriers for new creators and solving the pain points holding back progression.
In this fireside chat, MIDiA’s Ben Woods, Creator Economy Analyst, and Mark Qi, Forecast and Model Analyst, unpack the findings from The State of the Video Creator Economy report, exploring the data, the disruption, and the opportunities that can drive the next wave of creative growth.
State of the Video Creator Economy
Key report insights
- Monetisation expands
- Subscription and tipping revenues will climb 20% to $6.3 billion in 2025 and advertising revenues will grow 16%, reaching $48.1 billion
- The new definition of 'creator'
- From solo influencers to studio-scale enterprises, creators are evolving into full-fledged media brands while traditional entertainment goes social-first.
- The next growth frontier
- As consumers become creators, success will depend on unlocking creativity, learning, and enjoyment not just efficiency.
Ben Woods
Creator Economy Analyst
A former national journalist and content creator, Ben leads our Creator Economy coverage. As a specialist on the intersection of technology and entertainment, his focus spans new and traditional forms of video engagement, with close attention paid to creators, AI, and the behavioural habits of Millennial, Gen Z, and Gen A audiences.
With his work underpinned by quantitative and qualitative research skills, his trusted commentary regularly appears in stories by The BBC, The Guardian, Fast Company, Sky News, and at conferences such as IBC and Sónar.
Mark Qi
Forecast and Model Analyst
Mark designs, builds, and maintains in-depth models and forecasts that span our entertainment research. His passionate and data-focused approach provides a valuable input into MIDiA’s modelling and forecasting methodologies.
Watch MIDiA’s Ben Woods, Creator Economy Analyst, and Mark Qi, Forecast and Model Analyst, dive into The State of the Video Creator Economy report
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