community blog by MIDiA Research

Blog: community

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Blog post by Ben Woods

30 Mar 2023

social media

streaming tv

monetisation

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

Will PlayStation Tournaments deliver on Sony’s hopes?

Blog post by Perry Gresham

9 Dec 2022

Playstation

competitive gaming

multiplayer

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

Midnights: modern-day music marketing 101

Blog post by Ashleigh Millar

27 Oct 2022

taylor swift

community

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

Acast and Meta partner up to create podcast communities

Blog post by Annie Langston

23 Jun 2022

Acast

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Blog post by Hanna Kahlert

21 Apr 2020

audience

brand strategy

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...