Alistair Taylor

Foxtel, diversifying for reach, launches freemium Kayo service

Blog post by Alistair Taylor

28 Oct 2020

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers…

Why DAZN is adapting to German consumer nuances with linear and digital bets

Blog post by Alistair Taylor

22 Oct 2020

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where…

The Premier League going pay-per-view means a sucker-punch for sports fans

Blog post by Alistair Taylor

15 Oct 2020

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans…

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Report by Tim Mulligan and Alistair Taylor

5 Oct 2020

Methodology: This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports…

German Bundesliga faces 20% decline in value for its international rights

Blog post by Alistair Taylor

1 Oct 2020

German business publisher Sponsors has announced the German Football League (DFL) is facing a 20% decline in the total value of its overseas’ broadcast rights for the 2020/21 campaign. This is down from…

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

Cover image for DAZN 2019 Financials and Subscriber Deep Dive

Report by Alistair Taylor

30 Sep 2020

The 20,000 Foot View: DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked…

European Professional Club Rugby goes OTT, pressing business over the needs of fans

Blog post by Alistair Taylor

23 Sep 2020

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming…

Creating the digital home of hockey - SportsPro Live panel

Blog post by Alistair Taylor

17 Sep 2020

Yesterday at SportsPro Live, I had the pleasure of moderating a panel discussing the creation of the digital home of hockey with Thierry Weil, International Hockey Federation (FIH)’s CEO and Jean-Luc…

Verizon Media announces platform to ‘evolve’ live streaming experience

Blog post by Alistair Taylor

16 Sep 2020

Verizon Media announced a series of new Media Platform improvements in a press release today (16th September), intended to ‘evolve the live streaming experience’. These features are all aimed at increasing…

DAZN financials: Growth reliant on premium domestic rights

Blog post by Alistair Taylor

14 Sep 2020

DAZN’s 2018 financials highlighted the difficulty of encouraging a transition to consume live sports digitally with its existing portfolio of rights. DAZN has not yet released its 2019 financials, but…

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

Report by Tim Mulligan and Alistair Taylor

11 Sep 2020

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia.…

Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

The 20,000 Foot View: COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook…

Wanda Sports Group’s financials highlight long-term impact of live hiatus

Blog post by Alistair Taylor

3 Sep 2020

Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of…

Recovery Economics
Post-Lockdown Sports

Report by Alistair Taylor

28 Aug 2020

The 20,000 Foot View: As live sports resume following the coronavirus crisis lockdowns, the long-term impact of sports’ mass hiatus will be substantial. An activity gap created a void state for consumers,…

Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Blog post by Alistair Taylor

24 Aug 2020

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that…

Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Blog post by Alistair Taylor

19 Aug 2020

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game…

COVID fallout: BBC no longer considers UK Athletics value for money

Blog post by Alistair Taylor

19 Aug 2020

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty…

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Blog post by Alistair Taylor

6 Aug 2020

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live…

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users…

DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

Blog post by Alistair Taylor

24 Jul 2020

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their…