Alistair Taylor

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

Cover image for Getting serious about esports
Alistair Taylor
COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early stages of the pandemic and first lockdown. Rights holders desperate to maintain connectivity with fans looked to esports to drive engagement and main...
Read more …