Reports: Creator Economy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The creator economy is revolutionising how consumers engage with entertainment. Learn how creators hone their craft and build their careers, with deep analysis of music, video, social, audio and gaming’s role within the creator economy
The State of the Video Creator Economy The road to one billion creators
Creators as IP A 'personal brand' is an investment opportunity
The new Hollywood Tactics for YouTube’s TV takeover
The future of creator apps Fuelling engagement with fandom
Beyond the hype AI music creation in 2025
The fandom eclipse How fan content is competing with IP
AI chatbots The new conductors of entertainment
The audio creator opportunity Audio creator behaviours and monetisation potential
MIDiA Research 2025–2031 music creator tools forecasts AI comes to town
Creators and the creator economy Defining the undefinable
Splice x MIDiA Sounds of 2025
State of the music creator economy AI’s growing reach
Creators versus creation Tackling headwinds and bifurcation
The future of creator software Maximising AI’s engagement opportunity
