Reports: Creator Economy

The creator economy is revolutionising how consumers engage with entertainment. Learn how creators hone their craft and build their careers, with deep analysis of music, video, social, audio and gaming’s role within the creator economy

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Creator franchise profile From social channels to entertainment ecosystems

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Music creator survey Career: Need versus want

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AI and consumer creation The superfan factor

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Music creator survey Creation: Rise of the new breed

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Creator wellbeing Optimising time and battling burnout

Cover image for The State of the Video Creator Economy

The State of the Video Creator Economy The road to one billion creators

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Creators as IP A 'personal brand' is an investment opportunity

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The new Hollywood Tactics for YouTube’s TV takeover

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The future of creator apps Fuelling engagement with fandom

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Songwriter survey 2025 Reinvention

Cover image for Beyond the hype

Beyond the hype AI music creation in 2025

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The fandom eclipse How fan content is competing with IP

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AI chatbots The new conductors of entertainment

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The audio creator opportunity Audio creator behaviours and monetisation potential

Cover image for MIDiA Research 2025–2031 music creator tools forecasts

MIDiA Research 2025–2031 music creator tools forecasts AI comes to town

Cover image for Creators and the creator economy

Creators and the creator economy Defining the undefinable