Blog: underground

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being more competitive than ever, in addition to touring being hit hugely by the pandemic lockdown and now by a cost-of-living crisis limiting fans’ ability to attend real-life concerts.

At this point, everyone – in entertainment and beyond – should be planning for a difficult financial winter. According to the Financial Times , an emergency government scheme capping energy bills has just been launched in the UK, which ministers “hope will prevent a wave of corporate collapse”.