Blog: Media and Marketing - Page 27

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Voice Comes To Snapchat

Tim Mulligan

9 Aug 2016

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents a significant move forward for both companies.

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Netflix, Australia And Lessons For SVOD

Tim Mulligan

1 Aug 2016

Netflix’s global rollout has been hailed as a textbook example of how to gain scale quickly in a global context. With its domestic market approaching mainstream (44% penetration in US households), the world’s preminent SVOD (Subscription Video On Demand) service needs to scale internationally in order to diversify its membership base.

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Quick Take: $100 million Bitmoji’s Are a Defining Moment in Snapchat’s Road to IPO

Zach Fuller

20 Jul 2016

It might seem an outlandish sum for comic-strip images, but Snapchat’s $100 million acquisition of Bitstrips will prove a relative pittance if it unlocks the advertising possibilities that convince Wall Street the company is ready for an IPO.

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Quick Take: Why Pokemon Go Will Bring AR To The Mainstream

Karol Severin

12 Jul 2016

Media and Marketing

AR has so far struggled to produce a compelling proposition for the mainstream to engage with (except possibly Snapchat). Pokemon Go has executed this masterfully because it: Is free and does not require buying additional hardware (subject to smartphone ownership)Leverages a popular franchise and a sense of nostalgia driving adoption across age segmentsUses the World as a free roaming map providing endless encouragement to stick around and explore further Global Content In A Local Context Though the Pokemon Go uses globally standardized characters, users explore them within their physical geographies.

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Facebook, India And The Video Download Test

Tim Mulligan

11 Jul 2016

emerging markets

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial starts today for a test group of users and is limited to local mobile devices that are identified as being in India.

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Why Organ Donors And The Pursuit Of Health On Mobile Matters To Apple

Karol Severin

7 Jul 2016

apple organ donor

A couple of months ago, I wrote about how the health sector will be very important for Apple to keep it’s users loyal and stand out from other handset manufacturers amidst the maturing smartphone market as well as the mobile ecosystem competitors like Facebook or Google.

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Why The New Facebook News Feed Change Favours Users Over Publishers

Karol Severin

1 Jul 2016

content publishers

The media (and users) have been on Facebook’s case regarding the way it ranks posts in users’ News Feeds. Claims were made about non-transparency, promoting content that makes more money for Facebook, even claims about favouring certain ideologies.

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Quick Take: Why Twitter Is Moving Into The Increasingly Congested VR Space

Zach Fuller

29 Jun 2016

augmented reality

Twitter have hired former Apple designer Alessandro Sabatelli to oversee the company’s Virtual and Augmented Reality teams, a position Sabatelli claims is to ‘empower us all in the spatial computing revolution’.

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Why Facebook is commissioning video

Tim Mulligan

23 Jun 2016

facebook. live video

When Facebook turned down the opportunity to buy the digital streaming rights to ten Thursday night NFL matches and instead chose to focus on rolling out its live video streaming feature through partnering with celebrities and super influencers it was clear that the world’s largest social media platform was making a strategic statement of intent.

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Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Cover image for Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Tim Mulligan

21 Jun 2016

Media and Marketing

It’s not everyday that a digital native threatens to disrupt the world’s largest video sharing platform. But then Taylor Swift is no ordinary 26 year old. And YouTube is no ordinary platform. Both have come out on opposite sides of the debate about how music artists are compensated for their work being monetized on what is effectively the world’s default jukebox .

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Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Karol Severin

17 Jun 2016

Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage has been typically perceived as a rather ‘basic’ text messaging tool that amassed users thanks to being pre-installed on the iPhone, these changes send the app right up to direct competition with the likes of Facebook Messenger or WeChat.

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What's Really Behind Apple's App Store Revamp

Karol Severin

10 Jun 2016

app advertising

This week Apple announced that major changes are coming to the App Store. Firstly, it will allow all app categories to deploy subscription offerings as a part of their revenue models. Furthermore, if publishers can keep subscription customers engaged for more than one year (with less than 60 day lapse breaks), then the traditional 30% app revenue commission Apple currently takes will drop to 15%.

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Mission Selfie And The Redefining Of Video Production

Tim Mulligan

6 Jun 2016

short form video

A London-based start up called the Narrative has just the finished production of a 5 episode short form video series for BBC Worldwide called Mission Selfie. This is the first short form video series commissioned by the global arm of the BBC and is of particular interest, because of its potentially hugely disruptive business model.

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Facebook’s DeepText Sees And Learns From Everything You Write

Karol Severin

3 Jun 2016

Facebook introduced its DeepText AI this week . It is a deep learning-based text understanding engine, which allows Facebook to sieve through and understand several thousand posts per second across 20 languages.

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How Well Is YouTube Red Really Doing?

Tim Mulligan

1 Jun 2016

When YouTube Red launched in YouTube’s main market of the US back in October 28th, 2015 there was a lot of excitement mingled in with anticipation. This emanated from the media, analysts, professional YouTubers and way down the line, from the YouTube channel audiences.

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Why Twitter Really Made The Changes Around Its Character Limit

Karol Severin

27 May 2016

140 characters limit

content distribution

Twitter announced a number of changes this week, which are geared to extend the expression capabilities of the strict 140-character limit. The platform will no longer count media attachments nor ‘@names’ replies as a part of the character count.

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The Digital Music Week In Review 20 5 16

Mark Mulligan

20 May 2016

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.

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Chelsea: The First Global Talk Show & Netflix’s Pivot To The Mainstream

Tim Mulligan

11 May 2016

Media and Marketing

Today, Netflix launches its new thrice-weekly talk show simply entitled “Chelsea” after its host Chelsea Handler. In doing so, Netflix is going after those mainstream broadcast TV viewers who see online video as something merely for filling in the down-time during their morning commute.

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Amazon Ups The Stakes For Netflix

Tim Mulligan

18 Apr 2016

Next Monday Amazon will roll out its standalone SVOD (Subscription Video On Demand) service which will for the first time enable consumers to access its video services without being Prime customers. Prime is the premium delivery service which has been heavily promoted by the online retailing giant and has been at the forefront of its video service strategy.

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Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Karol Severin

13 Apr 2016

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building technology (e.

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