Blog: Media and Marketing - Page 27

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Why Pokemon Go Will Bring AR To The Mainstream

Karol Severin
AR has so far struggled to produce a compelling proposition for the mainstream to engage with (except possibly Snapchat). Pokemon Go has executed this masterfully because it: Is free and does not require buying additional hardware (subject to smartphone ownership)Leverages a popular franchise and a sense of nostalgia driving adoption across age segmentsUses the World as a free roaming map providing endless encouragement to stick around and explore further Global Content In A Local Context Though the Pokemon Go uses globally standardized characters, users explore them within their physical geographies.
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Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Cover image for Why Taylor Swift And Co Are Aiming To Disrupt YouTube
Tim Mulligan
It’s not everyday that a digital native threatens to disrupt the world’s largest video sharing platform. But then Taylor Swift is no ordinary 26 year old. And YouTube is no ordinary platform. Both have come out on opposite sides of the debate about how music artists are compensated for their work being monetized on what is effectively the world’s default jukebox .
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Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Karol Severin
Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage has been typically perceived as a rather ‘basic’ text messaging tool that amassed users thanks to being pre-installed on the iPhone, these changes send the app right up to direct competition with the likes of Facebook Messenger or WeChat.
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What's Really Behind Apple's App Store Revamp

Karol Severin
This week Apple announced that major changes are coming to the App Store. Firstly, it will allow all app categories to deploy subscription offerings as a part of their revenue models. Furthermore, if publishers can keep subscription customers engaged for more than one year (with less than 60 day lapse breaks), then the traditional 30% app revenue commission Apple currently takes will drop to 15%.
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