Richard Broadhurst

Re-creating the creator economy

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators are now a central component of the digital-entertainment economy.

YouTube Shorts
The changing face of social

The first video uploaded on YouTube in 2005, Me at the Zoo, was 19 seconds long. Since its acquisition by Google the following year, the video platform has become the second most visited website in the world, behind Google itself. With over 2 billion monthly active users as of 2021, YouTube has now become the default global digital entertainment pl...

FaZe Clan

Founded in 2010, FaZe Clan quickly rose to popularity through videos of trick-shots in Call of Duty. It is now the most famous esports team in the world. However, as of 2021, defining FaZe Clan as an esports team is limitative. In the ten years since its birth, it evolved into a talent, media, and cross-entertainment fandom monetisation business, m...

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