Meta’s VR push should focus on the reality of the average consumer

Blog post by Ben Woods

25 Apr 2023

Meta

Apple

virtual reality

The tipping point for virtual reality headsets remains elusive. Last year’s market hype around the metaverse suggested widespread adoption was within reach, only for Sony to reportedly dial down its...

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Why TikTok and the future of social is now on trial

Blog post by Hanna Kahlert

5 Apr 2023

TikTok

social

twitter

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media...

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The Meta push for efficiency

Blog post by Ashleigh Millar

16 Mar 2023

Meta

instagram

facebook

This week (14th March), Meta CEO Mark Zuckerberg released a memo for his employees entitled “ Update on Meta's Year of Efficiency ”, forewarning its upcoming strategy changes, organisational restructuring,...

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Are subscriptions the future of social apps?

Blog post by Hanna Kahlert

22 Feb 2023

social

subscription

twitter

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition,...

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Blue ticks and adverts and meta (AI)!

Blog post by Ashleigh Millar

14 Feb 2023

AI

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

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The future lies beyond tech – a long(er) read

Blog post by Hanna Kahlert

14 Dec 2022

metaverse

NFTs

VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

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Tumult at Twitter shines a light on a deflating tech bubble

Blog post by Hanna Kahlert

17 Nov 2022

tech

Meta

twitter

Elon Musk’s takeover of Twitter has had a rocky start. A lack of a clear corporate and product strategy has alienated advertisers and users alike. Twitter’s brush with profitability is now being replaced...

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Is Microsoft the flywheel for Meta’s VR efforts?

Blog post by Karol Severin

13 Oct 2022

xbox

Meta

VR

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without...

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User-centric versus feature-centric: the future of social platforms

Blog post by Hanna Kahlert

12 Oct 2022

Meta

snapchat

attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has...

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Andrew Tate, the manosphere and social media platform responsibility

Blog post by Ashleigh Millar

30 Aug 2022

andrew tate

hunter moore

manosphere

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the...

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The trials and tribulations of virtual reality

Blog post by Perry Gresham

26 Aug 2022

VR

virtual reality

Playstation VR

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

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If the future of entertainment is niche, how does the Meta approach fit in?

Blog post by Hanna Kahlert

3 Aug 2022

instagram

Kim Kardashian

Reels

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received,...

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With Meta’s revenue share program, can rights holders and platforms finally agree?

Blog post by Tatiana Cirisano

28 Jul 2022

streaming music

user generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

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Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Blog post by Annie Langston

19 Jul 2022

Acast

Podchaser

Spotify

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast...

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Acast and Meta partner up to create podcast communities

Blog post by Annie Langston

23 Jun 2022

Acast

Meta

facebook

Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s...

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Meta leans in to the creator economy

Blog post by Hanna Kahlert

21 Jun 2022

Meta

creator economy

NFT

MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to...

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Facebook versus TikTok – a tale of two diverging social apps

Blog post by Richard Broadhurst

14 Apr 2022

social video

social media

Meta

Facebook versus TikTok – a tale of two diverging social apps The Washington Post’s recent report on how Meta (parent company of Facebook) paid a public relations company to discredit TikTok highlights...

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Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Blog post by Hanna Kahlert

13 Apr 2022

Meta

metaverse

google glass

Mark Zuckerberg is pushing for an ‘iPhone moment’ with his company’s Project Nazare, announcing AR glasses due to come in 2024, with hints at upgrades already in the works for 2026 and 2028. Not...

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The metaverse hype will need to account for screen fatigue in an increasingly digital world

Blog post by Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural Trends

metaverse

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats,...

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Why Instagram will introduce NFTs to the gig economy in a big way

Blog post by Hanna Kahlert

16 Mar 2022

facebook

Meta

metaverse

In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial...

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