Blog: Meta

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Who wins the social spiral? Consumers’ relationship with social platforms is changing

Cover image for Who wins the social spiral? Consumers’ relationship with social platforms is changing

Hanna Kahlert

28 Aug 2024

There is no shortage of takes on the role of social platforms in our daily lives, from former influencers lamenting the end of Twitter’s golden era to researchers studying social media’s impact on...

min read

Regulatory decisions around AI will shape the future of digital ecosystems

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Hanna Kahlert

27 Sep 2023

Looking back, the Francis Haugen testimony spelled a turning point for social platforms. It represents a moment where they, and tech more generally, went from being able to ‘build fast and break things’...

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The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Cover image for The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Hanna Kahlert

26 Jul 2023

Meta’s launch of Threads has been the biggest challenger to Twitter’s social standing to date, with record-breaking uptake in its first weekend. However, Twitter still had an edge: an online culture...

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The future is interoperability: Why Threads could beat Twitter through the Fediverse

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Hanna Kahlert

12 Jul 2023

While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements),...

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Less is more, but it’s already all ‘too much’: The rise of digital disengagement

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Hanna Kahlert

5 Jul 2023

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing,...

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Social platforms are going niche: the end of copycat features

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Hanna Kahlert

28 Jun 2023

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

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Meta’s VR push should focus on the reality of the average consumer

Cover image for Meta’s VR push should focus on the reality of the average consumer

Ben Woods

25 Apr 2023

virtual reality

The tipping point for virtual reality headsets remains elusive. Last year’s market hype around the metaverse suggested widespread adoption was within reach, only for Sony to reportedly dial down its...

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Why TikTok and the future of social is now on trial

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Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media...

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The Meta push for efficiency

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Ashleigh Millar

16 Mar 2023

This week (14th March), Meta CEO Mark Zuckerberg released a memo for his employees entitled “ Update on Meta's Year of Efficiency ”, forewarning its upcoming strategy changes, organisational restructuring,...

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Are subscriptions the future of social apps?

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Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition,...

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Blue ticks and adverts and meta (AI)!

Cover image for Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

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The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

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Tumult at Twitter shines a light on a deflating tech bubble

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Hanna Kahlert

17 Nov 2022

Elon Musk’s takeover of Twitter has had a rocky start. A lack of a clear corporate and product strategy has alienated advertisers and users alike. Twitter’s brush with profitability is now being replaced...

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Is Microsoft the flywheel for Meta’s VR efforts?

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Karol Severin

13 Oct 2022

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without...

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User-centric versus feature-centric: the future of social platforms

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Hanna Kahlert

12 Oct 2022

attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has...

min read

Andrew Tate, the manosphere and social media platform responsibility

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Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the...

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The trials and tribulations of virtual reality

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Perry Gresham

26 Aug 2022

virtual reality

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

min read

If the future of entertainment is niche, how does the Meta approach fit in?

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Hanna Kahlert

3 Aug 2022

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received,...

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With Meta’s revenue share program, can rights holders and platforms finally agree?

Cover image for With Meta’s revenue share program, can rights holders and platforms finally agree?

Tatiana Cirisano

28 Jul 2022

Streaming Music

user-generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

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Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Cover image for Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Annie Langston

19 Jul 2022

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast...

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