Experts in entertainment intelligence
Our forecasts, integrated audience insights and global trend analysis provide a complete view of worldwide markets.
Deezer's CEO Charts a Streaming War Battle Plan - Billboard
Deezer’s strategy seems more about becoming a “second-tier player that is strong where first-tier players are not,” says Mark Mulligan, analyst at MIDiA Research
3 weeks ago
Would you trust AI with the aux?
Demand for music designed not to be noticed is on the rise among both businesses and consumers, says Mark Mulligan, analyst at Midia Research.
2 months ago
How Wall Street stormed the music business
$368mn worth of music catalogue deals were announced publicly, according to Midia Research
2 months ago
Our client base encompasses TV networks, record labels, streaming services, technology companies, financial organisations and more. Find out what they say about us and browse our past work.
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Our reports focus on audience segmentation, emerging trends and technologies, value chain analysis or market-specific insights, which allow you to successfully navigate the evolving digital entertainment landscape. Reports are published monthly across music, video, media & marketing, games and sports.Find out more
Fuse provides clients access to our comprehensive database, featuring our proprietary consumer survey data and market models.This includes global and regional trend data for content consumption, platform and device engagement, revenue and subscriber market shares.Find out more
Clients receive access to MIDiA’s analyst team. Think of this as your very own insights department embedded within your firm. You can delve even deeper into reports, discuss the competitive landscape or request additional datasets where possible.Find out more
Real audience insight for the streaming era
Discover how your shows perform with millions of engagement, sentiment and consumption data points on one platform
Our approach fuses rigorous data methodology, sectoral expertise, technology and decisive cross-format analysis. See how we can work with you.
Case Study: Amuse
MIDiA led a product strategy and feature prioritisation, based on a unique survey of global music artist priorities. This was blended with an analysis of a variety of streaming data trends, public sources and internal data analysis.
Case Study: Idagio
A niche global streaming music platform with a presence in 180 markets around the world had set aggressive growth targets for new customer acquisition. MIDiA conducted a review of audience growth potential in key markets and presented strategic options for branding, marketing, partnerships and business model.
Case Study: DIMA
This global trade body representing the established and emergent global digital platforms wanted to produce and publish an authoritative, forward thinking sector report on digital music. DIMA deepened its understanding of industry issues, becoming effective in its work as well as the creator of a flagship industry publication.
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Unlock the potential of entertainment through actionable, trusted market and audience insights