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Latest Blog Posts

An Alternative View: While a Growing Part of its Business, Apple Will Not Be a Service-Based Company

Posted on: 20th January, 2019

Appleā€™s announcement of smartphone slowdown a few weeks back sent waves through the tech-centric investment landscape. Various requiems seem to suggest that with the stock price dropping 12%, the darkest…

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Bingo: The Analogue Antidote to Digital Overload

Posted on: 18th January, 2019

This week MIDiA published a report on a sector that has been on the side lines for some time but is returning to health: Bingo! If you are based in…

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Expert Analysis

MIDiA Research is an analysis, data and research company focused solely on the digital content economy. Our powerful intelligence platform gives our clients cutting edge insight and competitive edge. Unlike generalists we focus solely on the intersection of technology and media with specialist analysts that are experts in their fields.


We help the world's leading media and technology companies profit from digital content with impactful consulting and cutting edge insight. We work right up to the c-suite, from early stage start ups to global leaders. Our clients trust us with their strategy and data because they know we deliver them results.

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MIDiA's suite of leading edge data and measurement tools harness the latest developments in data visualisation and manipulation. We combine millions of data points across consumer behaviour, market revenues, company market shares and audience trends to give you a uniquely powerful view of the entire digital content economy.

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