Experts in entertainment intelligence
Our forecasts, integrated audience insights and global trend analysis provide a complete view of worldwide markets.
The Overwatch League Ruled Esports. Then Everything Went Wrong
Karol Severin, senior analyst and cofounder at Midia Research, says that one way to entice more gamers (leaving non-gamers aside, for the moment) is to develop a hook beyond the games themselves.
2 weeks ago
TikTok Is Driving Fewer Streams to Its Biggest Hits
The top viral TikTok songs were streamed far less in 2022 than they ... Mark Mulligan, managing director for music consultancy MIDiA Research, ...
1 month ago
A stealthy startup led by Tidal’s former COO plans to turn throwback tracks into modern hits
One reason for this gold rush has been the changing nature of the music business, explained Midia music industry analyst Tatiana Cirisano
1 month ago
Our client base encompasses TV networks, record labels, streaming services, technology companies, financial organisations and more. Find out what they say about us and browse our past work.
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Our reports focus on audience segmentation, emerging trends and technologies, value chain analysis or market-specific insights, which allow you to successfully navigate the evolving digital entertainment landscape. Reports are published monthly across music, video, media & marketing, games and audio.Find out more
Fuse provides clients access to our comprehensive database, featuring our proprietary consumer survey data and market models.This includes global and regional trend data for content consumption, platform and device engagement, revenue and subscriber market shares.Find out more
Clients receive access to MIDiA’s analyst team. Think of this as your very own insights department embedded within your firm. You can delve even deeper into reports, discuss the competitive landscape or request additional datasets where possible.Find out more
Real audience insight for the streaming era
Discover how your shows perform with millions of engagement, sentiment and consumption data points on one platform
Our approach fuses rigorous data methodology, sectoral expertise, technology and decisive cross-format analysis. See how we can work with you.
Case Study: Amuse
MIDiA led a product strategy and feature prioritisation, based on a unique survey of global music artist priorities. This was blended with an analysis of a variety of streaming data trends, public sources and internal data analysis.
Case Study: Idagio
A niche global streaming music platform with a presence in 180 markets around the world had set aggressive growth targets for new customer acquisition. MIDiA conducted a review of audience growth potential in key markets and presented strategic options for branding, marketing, partnerships and business model.
Case Study: DIMA
This global trade body representing the established and emergent global digital platforms wanted to produce and publish an authoritative, forward thinking sector report on digital music. DIMA deepened its understanding of industry issues, becoming effective in its work as well as the creator of a flagship industry publication.
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Unlock the potential of entertainment through actionable, trusted market and audience insights