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Latest Blog Posts

Video Metrics In The Landscape Of The Walled Ecosystems

Posted on: 27th September, 2016

The recent revelation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to…

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Why Oculus Rift Will Struggle in its UK Launch

Posted on: 22nd September, 2016

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week. Arguably…

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Research & Analysis

MIDiA Research is a new generation of research service focused solely on the digital content economy. Unlike generalists we focus solely on the intersection of technology and media with expert analysts covering music, video and mobile content, and paid content strategy. We believe that high quality analysis and data should be available to all, not just the biggest companies with the biggest research budgets.. One annual payment unlocks unlimited access to reports, data, analysis and insight. We don't provide run-of-the-mill data narrative, but instead unique insight into why trends are occurring, where they will go and how you need to respond.

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