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Latest Blog Posts

Is Virtual Reality A Partial Answer To Ad-Blocking?

Posted on: 25th August, 2016

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR…

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Introducing The Future Music Forum

Posted on: 22nd August, 2016

This September MIDiA will be participating in the Future Music Forum (FMF) in Barcelona. We’ve been involved with the FMF since its inception and we think it’s a great, intimate…

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Research & Analysis

MIDiA Research is a new generation of research service focused solely on the digital content economy. Unlike generalists we focus solely on the intersection of technology and media with expert analysts covering music, video and mobile content, and paid content strategy. We believe that high quality analysis and data should be available to all, not just the biggest companies with the biggest research budgets.. One annual payment unlocks unlimited access to reports, data, analysis and insight. We don't provide run-of-the-mill data narrative, but instead unique insight into why trends are occurring, where they will go and how you need to respond.

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We help the world's leading media and technology companies profit from digital content with impactful consulting and cutting edge insight. We work right up to the c-suite, from early stage start ups to global leaders, always ensuring we deliver evidence-based, actionable advice that helps our clients drive scale, revenue, differentiation and competitive edge. Our clients trust us with their strategy and data because they know we deliver them results.

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All of our research is grounded in comprehensive proprietary data sets that are available to all our data subscribers. These include: market forecasts that tell you where markets are heading and what the scale of the opportunity is; consumer surveys and segmentation schemes that deep dive into consumer behaviour and attitudes; market models that quantify business models and revenue flows; tracking studies that map emerging marketplaces.

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