Defining the Future

MIDiA Research is an analysis, data and research company that focuses on the intersection of media and technology, specialising in music, video, media, sports, telco and brands.

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MIDiA Index brings together the TV show data, trends and audience insights that matter in one place.

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Latest Blog Posts

The Future of Music: A Vision of Post-Format

Posted on: 18th September, 2019

Formats have shaped and dictated the evolution of recorded music. The constraints that formats set have, in turn, become the creative frameworks within which music has operated. Now, in the…

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Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Posted on: 18th September, 2019

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR,…

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Prosus – The Prometheus Rising of the Tech Major Era

Posted on: 17th September, 2019

Post-war western alternative culture was distilled in Robert Anton Wilson’s cult classic Prometheus Rising. First published in 1983, it was considered a guidebook of “how to get from here to there”…

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Expert Analysis

MIDiA Research is an analysis, data and research company focused solely on the digital content economy. Our powerful intelligence platform gives our clients cutting edge insight and competitive edge. Unlike generalists we focus solely on the intersection of technology and media with specialist analysts that are experts in their fields.

Consulting

We help the world's leading media and technology companies profit from digital content with impactful consulting and cutting edge insight. We work right up to the c-suite, from early stage start ups to global leaders. Our clients trust us with their strategy and data because they know we deliver them results.

Data and Measurement Tools

MIDiA's suite of leading edge data and measurement tools harness the latest developments in data visualisation and manipulation. We combine millions of data points across consumer behaviour, market revenues, company market shares and audience trends to give you a uniquely powerful view of the entire digital content economy.

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Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding, clarity of vision, and workable innovation.

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