Zach Fuller

Spotify and the Car: Old World, New Tech

Cover image for Spotify and the Car: Old World, New Tech
Blog post by Zach Fuller
Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car.  The campaign, titled 'Spotify for the Ride', emphasises the ‘soundtrack to your life’ element…
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What Happens When Tencent Owns 10% of UMG?

Cover image for What Happens When Tencent Owns 10% of UMG?
Blog post by Zach Fuller
To sound like a broken record, things are about to get difficult for Spotify. To the company’s credit, since its launch a decade ago rumours of its demise have always been greatly exaggerated, with the…
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