Rhys Elliott
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Flipping the script Game IP transmedia needs to evolve
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
From games to social media: What the Switch 2 Direct says about Nintendo
85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?
Pixels to playlists Music preferences and behaviours of gamers
20% of gamers love couch co-op: Split Fiction’s success is proof players want more
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Why do gamers play games? Half say mainly to relax, but the other half has different goals
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
How PlayStation broke its hardware and active user records in Q4
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
The games market will grow by 4.6% in 2025 – in line with the global inflation rate
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Switch 2 FAQs: Your cheat sheet for understanding Nintendo's upcoming console
Are console platforms about to push smartphone-style subscription plans?
New research: What do gamers really think about generative AI in games?
What gamers really think about gen AI in games Apathy, not outrage
