Rhys Elliott
Rhys Elliott is a games industry analyst at MIDiA. Over the past decade, Rhys has honed his voice in the gaming business world, making his passion for games, analysis, data, and words his career. As a consultant, Rhys has worked with tech giants to help unpack market trends. He has also done consulting work for the biggest short-form video app (pinpointing the role of community and culture in launching successful games), a major global investment management firm (honing investment strategies around gaming’s biggest acquisition), and has worked on various other projects across big tech, media, and entertainment. He also plays, in his words, "WAY too many games".
Flipping the script Game IP transmedia needs to evolve
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
From games to social media: What the Switch 2 Direct says about Nintendo
85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?
Pixels to playlists Music preferences and behaviours of gamers
20% of gamers love couch co-op: Split Fiction’s success is proof players want more
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Why do gamers play games? Half say mainly to relax, but the other half has different goals
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
How PlayStation broke its hardware and active user records in Q4
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
The games market will grow by 4.6% in 2025 – in line with the global inflation rate
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Switch 2 FAQs: Your cheat sheet for understanding Nintendo's upcoming console
Are console platforms about to push smartphone-style subscription plans?
New research: What do gamers really think about generative AI in games?
What gamers really think about gen AI in games Apathy, not outrage
