snapchat blog by MIDiA Research

Blog: snapchat

A new era of music fluidity is here

Blog post by Tatiana Cirisano

23 May 2023

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

BeReal: The app’s missed entertainment-fandom opportunity

Blog post by Ashleigh Millar

10 May 2023

BeReal

snapchat

instagram

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

Snapchat and TikTok: The hAIghs and the lows of AI in social

Blog post by Ashleigh Millar

9 Mar 2023

snapchat

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

Is Mastodon the beginning of the social platform revolution?

Blog post by Hanna Kahlert

9 Nov 2022

social media

social platform

mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category...

User-centric versus feature-centric: the future of social platforms

Blog post by Hanna Kahlert

12 Oct 2022

BeReal success: where is the popular app headed?

Blog post by Ashleigh Millar

15 Sep 2022

BeReal

instagram

snapchat

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the...

What Snapchat is getting right about the future (and why music should pay attention)

Blog post by Tatiana Cirisano

6 May 2022

music industry

social media

snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Blog post by Ashleigh Millar

28 Apr 2022

TikTok

instagram

snapchat

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered...

The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Blog post by Hanna Kahlert

7 Oct 2021

social media

TikTok

facebook

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition...

Facebook just got into social music; the industry should take note

Blog post by Hanna Kahlert

12 Aug 2021

social music

social music app

facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

Instagram continues to perform strongly despite inconsistent brand identity

Blog post by Hanna Kahlert

30 Jun 2021

Media and Marketing

instagram

social media

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends...

Social media is becoming a social studio

Blog post by Kriss Thakrar

13 Apr 2021

creator tools

social media

TikTok

Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including...

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Blog post by Alistair Taylor

4 Feb 2021

BT Sport

telco

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...

We are at a turning point for social music

Blog post by Mark Mulligan

4 Aug 2020

Music

Snap

snapchat

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following...

Take Five (the big five stories and data you need to know) October 28th 2019

Blog post by Mark Mulligan

28 Oct 2019

Ad Supported

AVOD

bbc news

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players...

Take Five (the big five stories and data you need to know) October 7th 2019

Blog post by Mark Mulligan

7 Oct 2019

air Jordan

bmw

darkstore

Streaming pricing, emerging questions: Music Business Worldwide raised the question of why streaming is discounted in emerging markets when BMWs and Amazon Echoes are not. There are many layers to...

Why Snap Inc. Is Launching A Games Platform

Blog post by Karol Severin

19 Mar 2019

Games

Media

Snap

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path...

Media Musings: Who Will Buy Snap Inc?

Blog post by Zach Fuller

14 Dec 2018

disney

Evan Spiegel

Media

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics...

Team Instagram: 2018’s Ideological Warfare

Blog post by Georgia Meyer

14 Dec 2018

ads

Duopoly

Etsy

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up...

S4 Capital's Growth Strategy

Blog post by Zach Fuller

14 Sep 2018

Advertising industry

communications

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to...

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