entertainment blog by MIDiA Research

Blog: entertainment

Esports’ critical mass challenge: Solutions are beyond games

Blog post by Karol Severin

19 Feb 2021

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports.…

Driving cross-generational appeal in entertainment universes

Blog post by Karol Severin

8 Feb 2021

cross-generational

gen z

universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of…

Free COVID-19 Impact Webinar

Blog post by Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19…

The Digital Entertainment Boom Is Temporary; What Comes Next?

Blog post by Hanna Kahlert

8 Apr 2020

boom

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years.…

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Blog post by Alistair Taylor

2 Apr 2020

all-star

broadcasts

Bundesliga

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting…

Going the (Social) Distance: Rising Consumer Trends

Blog post by Hanna Kahlert

2 Apr 2020

consumer behaviour

consumer trends

Covid-19

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering…

Can BT Lay the Smackdown on Its Rivals?

Blog post by Alistair Taylor

3 Jan 2020

addressable audience

broadcast

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure…

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Blog post by Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s…

Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Blog post by Hanna Kahlert

8 Aug 2019

cultural insight

entertainment

Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity…