Blog: web 3.0

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Web 3.0 is a lane, not a highway

Mark Mulligan

2 Sep 2022

web 3.0

metaverse

Blockchain

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to...

min read

What Snapchat is getting right about the future (and why music should pay attention)

Tatiana Cirisano

6 May 2022

music industry

Social media

Snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

min read

Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

min read

Web 3.0 will be social-first

Hanna Kahlert

6 Dec 2021

web 3.0

social medi

Social

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first...

min read