Localisation needs to support paid sharing as the key revenue growth driver for Netflix

Blog post by Tim Mulligan

2 Jun 2023

netflix

Video

Business Strategy

Netflix finds itself at yet another inflection point as it rolls out its paid sharing plan in the US. With a saturated domestic market (32% of paid members in Q1 2023 were from North America), finding...

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Are streaming TV services poised to become pay TV channels in all but name?

Blog post by Ben Woods

16 May 2023

netflix

Disney+

amazon prime video

The streaming TV landscape is changing rapidly. Leading entertainment industry executives are questioning every aspect of the subscription video on-demand (SVOD) model in pursuit of sustainable profits....

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Netflix’s risk averse strategy is right for the retention age

Blog post by Ben Woods

12 Apr 2023

streaming tv

netflix

stranger things

Netflix is known for its fearless approach to financing new movies and shows. And yet the recent flurry of press coverage suggests the streaming TV service behind Glass Onion: A Knives Out Mystery is now...

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Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Blog post by Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does...

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Why the paid sharing push by Netflix is a sign of weakness

Blog post by Tim Mulligan

27 Jan 2023

streaming

netflix

paid sharing

InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022...

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Netflix adds a splash of colour to 2023 content marketing

Blog post by Ashleigh Millar

11 Jan 2023

netflix

Netflix originals

Kaleidoscope

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout...

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Netflix feels the pressure of succumbing to market demands around advertising

Blog post by Tim Mulligan

22 Dec 2022

netflix

Netflix basic with ads

ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s...

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Why TV is at risk of losing its cultural value

Blog post by Hanna Kahlert

21 Dec 2022

Fandom

tv shows

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Blog post by Hanna Kahlert

8 Dec 2022

piracy

P2P download

streaming

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn...

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A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Blog post by Tim Mulligan

19 Oct 2022

netflix

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand...

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Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Blog post by Karol Severin

29 Sep 2022

netflix

mobile gaming

games industry

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

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Why Netflix is doubling down on strengthening its media fusion IP moat

Blog post by Tim Mulligan

14 Sep 2022

commissioning

retention

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s...

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Hate-watching: The rise of contextual consumption

Blog post by Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

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Netflix versus AMC – a tale of two fandoms

Blog post by Tim Mulligan

11 Aug 2022

Bridgerton

lean through

lean in

The last two weeks have witnessed two contrasting approaches toward the increasingly fragmented world of show fandom. First of all, it was revealed that Netflix has taken legal action against Abigail Barlow...

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Netflix sues Barlow and Bear: is all fair in love and content creation?

Blog post by Ashleigh Millar

4 Aug 2022

Bridgerton

netflix

Barlow and Bear

TikTok sensations and The Unofficial Bridgerton Musical composers, Abigail Barlow and Emily Bear, are being sued by subscription video on demand (SVOD) giant Netflix, and it raises the question: how far...

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Why Netflix is partnering with Microsoft for video ad dominance

Blog post by Tim Mulligan

14 Jul 2022

advertising

SVODd advertising

netflix

Yesterday Netflix announced that it was partnering with Microsoft as its global advertising technology and sales partner to help it deliver upon its plan (announced in April) to build a new lower priced...

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The ad risk for Netflix

Blog post by Tim Mulligan

5 Jul 2022

SVOD

AVOD

netflix

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

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Music streaming is failing to foster cultural moments – but it does not have to

Blog post by Hanna Kahlert

29 Jun 2022

streaming

heat waves

glastonbury

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

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Why ads are Netflix’s podcast moment

Blog post by Tim Mulligan

28 Jun 2022

netflix

Netflix 3.0

Ted Sarandos

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...

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What Roku brings to an under-pressure Netflix

Blog post by Tim Mulligan

15 Jun 2022

netflix

roku

Video

Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading...

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