content blog by MIDiA Research

Blog: content

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Instagram is becoming Facebook. So where do all the people go?

Blog post by Hanna Kahlert

18 Jan 2024

social

Instagram

Facebook

Facebook is the most used social media platform in Western markets (not including YouTube, which may host user-generated content but is not typically considered in the same category). Yet, the broad consensus,...

Social content platforms are set to compete with everything in entertainment

Blog post by Hanna Kahlert

17 May 2023

social

twitter

TikTok

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

Social media platforms are now content platforms (and not all of them are competing the same way)

Blog post by Hanna Kahlert

14 Sep 2022

social media

ugc

content

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

The revolving door of celebrity podcast announcements aims to bring the masses to audio

Blog post by Annie Langston

30 Jun 2022

Podcasts

celebrity

Spotify

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

The future of entertainment innovation lies in exclusive experiences, not content

Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

Podcasts are fuelling TV hits — will this help audio listenership?

Blog post by Annie Langston

1 Jun 2022

Podcasts

content

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this...

Podcasts’ music opportunity both serves audio creators and inspires listeners

Blog post by Annie Langston

21 Apr 2022

Podcasts

exclusive content

Audio

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated...

The internationalisation of content: What it means when local goes global

Blog post by Hanna Kahlert

8 Dec 2021

internationalisation

content

podcast

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent...

The content versus culture conundrum

Blog post by Hanna Kahlert

3 Jun 2021

Fandom

tulsa

Mad Men

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old...

Self-Isolation: DAZN Concedes to COVID-19

Blog post by Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

asset class

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled...

Is Cricket the New ‘Greatest Show on Turf’?

Blog post by Alistair Taylor

19 Jun 2019

21st Century Fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity...

Sky and BT announce long term partnership for cross-supply of content

Blog post by Alistair Taylor

2 Nov 2018

addressable audience

Amazon Prime

attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership...

Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Blog post by Zach Fuller

6 Jan 2017

adsense

clickbait

content

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement,...