Ashleigh Millar
Ash's key areas of interest are social media and entertainment, short-form video, and online marketing.
Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?
MIDiA's 2024 predictions webinar The algorithm is not listening
MIDiA’s 2024 predictions report The algorithm is not listening
Snap’s attempt to be the real creator-focused MVP
Virtual artists and virtual influencers A new (virtual) reality
Nobody Sausage A masterclass in relatable content from a virtual sausage
BeReal: The app’s missed entertainment-fandom opportunity
Gig tickets: artist discovery versus consumer satisfaction
Swift and Healy set the tone for live music in the 2020s
The AI entertainment revolution How artificial intelligence will reshape media consumption
AI use cases in the entertainment industry Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI
The Meta push for efficiency
Snapchat and TikTok: The hAIghs and the lows of AI in social
Authenticity in the West versus artificiality in the East
Year of change Themes that will shape entertainment in 2023
Blue ticks and adverts and meta (AI)!
Pivot point MIDiA 2023 predictions
Netflix adds a splash of colour to 2023 content marketing
