Karol Severin | MIDiA Research

The ‘why’ and ‘what’ behind in-game spending

Report by Karol Severin

29 Aug 2024

As the games industry matures and global games revenue growth slows down, in-game spending will remain one of the industry’s key growth drivers. Historically, in-game spending was mostly associated with...

The case for shorter games

Blog post by Karol Severin

11 Jul 2024

AA games

attention economy

Games

Following the post-pandemic slowdown of global games revenue growth, cost-cutting measures are now in full force. However, games continue to grow in scope and length, with budgets often exceeding hundreds...

Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Blog post by Karol Severin

28 Jun 2024

in-game monetisation

cross-entertainment

Games

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress...

Playable Post Malone in WWE is a cross-entertainment bullseye

Blog post by Karol Severin

20 Jun 2024

post malone

WWE

cross-entertainment

Wrestling game WWE 2K24 shared an image of the playable Post Malone character this week. The rapper and producer is joining the playable roster as a part of the game’s upcoming DLC pack. Having curated...

Gamers
A cross-entertainment summary

Report by Karol Severin

18 Jun 2024

Business Strategy

This report presents the key figures, behaviors, and preferences of gamers across entertainment. Graphics in this report show selected gamer segments, compared to relevant consumer segments across entertainment...

Fortnite
A cross-entertainment oasis?

Case Study by Karol Severin

18 Jun 2024

Read the case study …

Gamers' time
Where it is and how to get it

Report by Karol Severin

16 Apr 2024

Business Strategy

Product Strategy

With the attention economy saturated, there is next to no incremental entertainment time up for grabs. This comes precisely at a time when more games depend on growing time spent. As games are only the...

Take-Two acquires Gearbox as cross entertainment synergies ramp up

Blog post by Karol Severin

28 Mar 2024

take two interactive

gearbox

embracer

We have barely made it to the end of the first calendar quarter of 2024 and MIDiA’s prediction about a $100 million+ acquisition in the games industry has panned out. Take-Two Interactive (Take-Two)...

Games subscription user deep dive
More is more

Cover image for Games subscription user deep dive

Report by Karol Severin

28 Feb 2024

Audience Insight

Games subscriptions are playing an increasingly important role in the distribution section of the games industry’s value chain. A growing number of developers, therefore, must think through whether to...

Quick take: The games industry health check

Blog post by Karol Severin

27 Feb 2024

games forecast

games revenue

games industry

In recent weeks and months, a growing number of people have been asking: “What is going on with the games industry?”, “Is the games industry doomed now?”, “Is it done growing?”, “If neither...

Why the Xbox announcement is an important and strategically smart nod to developers

Blog post by Karol Severin

16 Feb 2024

Xbox announcement

cross-platform

Games console

Xbox announced on its podcast with Phil Spencer, Sarah Bond and Matt Booty, that it is bringing four of its titles to other consoles. While no specific titles were named, it ruled out Starfield and Indiana...

The context behind Disney’s investment into Epic Games

Blog post by Karol Severin

15 Feb 2024

Investment

Epic Games

Disney

Disney announced it is investing $1.5 billion into Epic Games. The same announcement talks about a creation of an “ expansive and open games and entertainment universe connected to Fortnite ”. This...

MIDiA's 2024 predictions webinar
The algorithm is not listening

Cover image for MIDiA's 2024 predictions webinar

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

12 Jan 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

For years, we said to take games efforts of these companies seriously – now they are serious players

Blog post by Karol Severin

12 Jan 2024

Netflix

apple arcade

Games

MIDiA has always been bullish about traditionally non-gaming tech companies’ opportunity in games. The first time we wrote about Netflix’s opportunity in games was in 2017. We also wrote about the...

Profiling gamers by platform

Report by Karol Severin

21 Dec 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand...

More games will need to grow time spent in 2024 – what type of research can help do it?

Blog post by Karol Severin

18 Dec 2023

research

Strategy

time spent

While the new year is usually a time for hope and new beginnings, 2024 may not necessarily be smoother sailing for the global games industry than 2023. Yes, companies have experienced reduced operational...

MIDiA’s 2024 predictions report
The algorithm is not listening

Cover image for MIDiA’s 2024 predictions report

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

14 Dec 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

Games industry returns to growth, but inflationary pressures will make it worse off still

Blog post by Karol Severin

7 Nov 2023

games forecast

games market

Games

Following over a decade of stellar growth (for an industry that is 50-years-old), the growth pace of the global video games industry has arguably peaked. The grand finale of its growth heyday was artificially...

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

Cover image for MIDiA Research 2023-2030 global games industry forecasts

Report by Karol Severin and Perry Gresham

27 Oct 2023

Business Strategy

About this report This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors...

Are the ongoing layoffs in games indicative of a wider issue in the games industry?

Blog post by Karol Severin

6 Oct 2023

games industry

games forecast

Games

The layoffs wildfire that struck the games industry at the start of 2023 does not seem to be stopping - the most recent being Epic Games last week. Firstly, on a personal level, it has been really sad...