Karol Severin
Karol is a co-founder and Research Director at MIDiA. With over a decade of experience in consumer research, industry analysis, and consulting, Karol oversees the direction, coverage and quality of all MIDiA’s research output. Prior to co-founding MIDiA, Karol gained experience in TMT market research and consulting, as well as an entertainment industry startup founder. He holds a business management degree from Queen Mary, University of London, with specialisation in strategy, quantitative methods, and entrepreneurship.
Creators and the creator economy Defining the undefinable
MIDiA’s 2025 predictions It’s social’s stage now
The case for in-game video platforms Closing the direct-to-consumer gap
Three key growth opportunities in a stagnant(ish) games market
The ‘why’ and ‘what’ behind in-game spending
The case for shorter games
Music artists, TV shows, and film are best positioned brand categories for in-game item activations
Playable Post Malone in WWE is a cross-entertainment bullseye
Gamers A cross-entertainment summary
Fortnite A cross-entertainment oasis?
Gamers' time Where it is and how to get it
Take-Two acquires Gearbox as cross entertainment synergies ramp up
Games subscription user deep dive More is more
Quick take: The games industry health check
Why the Xbox announcement is an important and strategically smart nod to developers
The context behind Disney’s investment into Epic Games
MIDiA's 2024 predictions webinar The algorithm is not listening
For years, we said to take games efforts of these companies seriously – now they are serious players