Karol Severin | MIDiA Research

Four themes that affect you, no matter what kind of games company you are

Blog post by Karol Severin

23 Mar 2023

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has...

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

£3,000.00 excl. VAT

streaming TV monetisation

gamers

video games genres

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

Has IOC missed the point with its esports initiative?

Blog post by Karol Severin

3 Mar 2023

Olympics

IOC

esports

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players...

Digital advertising reception of gamers, Q4 2022

Report by Karol Severin

1 Mar 2023

£3,000.00 excl. VAT

Games

This report presents a Q4 2022 snapshot of gamers’ reception to various types of digital advertisements. It covers: Display / banner advertisements Video advertisements Video advertisements in mobile...

Why the ‘Game Pass cannibalising games sales’ story does not change anything

Blog post by Karol Severin

16 Feb 2023

games subscriptions

xbox game pass

regulation

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin and Ben Woods

15 Feb 2023

£5,000.00 excl. VAT

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Tipping point
How in-game spending will eat the games world

Report by Karol Severin

1 Feb 2023

£3,000.00 excl. VAT

Games

Audience Insight

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

Games companies turn to defence as recession looms

Blog post by Karol Severin

12 Jan 2023

recession

games industry

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Games subscriber profiles Q3 2022

Report by Karol Severin

4 Jan 2023

£3,000.00 excl. VAT

Games

esports audiences

games subscriptions

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Critical Developments

Business Strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Esports bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

esports

Games

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

Cover image for The next challenge for esports

Report by Karol Severin and Sam Griffin

9 Dec 2022

£3,000.00 excl. VAT

Games

Business Strategy

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

Games report bundle offer – the less you can afford research, the more you probably need it

Blog post by Karol Severin

2 Dec 2022

gamer insight

games strategy

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

Games strategy bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Games marketing bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Despite declining time spent, Microsoft’s gaming strategy is well and good

Blog post by Karol Severin

27 Oct 2022

Cloud

Microsoft

xbox

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

Entertainment spending by game genre fans Q2 2022

Report by Karol Severin

21 Oct 2022

£3,000.00 excl. VAT

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans...

Is Microsoft the flywheel for Meta’s VR efforts?

Blog post by Karol Severin

13 Oct 2022

xbox

Games’ cultural role in the 2020s

Report by Karol Severin

29 Sep 2022

£3,000.00 excl. VAT

Games

Cultural Trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof...