Gen Z and younger Millennials are turning to radio for music discovery

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Photo of Tsion Jenkins

by Tsion Jenkins

18 Sep 2026

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Streaming Music streaming Subscriptions Canada consumer Australia Entertainment Creator economy Radio platforms Media Music streaming services Fans Marketing live Audio News Music discovery fragmentation Innovation Gen Z free music consumption playlists music fans curation

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MIDiA Research finds that 42% of live radio listeners aged 20 to 34 tune in for music discovery, highlighting demand for human curation London, UK – Radio offers qualities that more modern consumption methods (streaming services) often struggle to ...

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