business strategy blog by MIDiA Research

Blog: business strategy

Exclusivity isn’t everything – especially in esports

Blog post by Sam Griffin

17 Mar 2023

Esports are handholes for platforms looking to tap into highly engaged and above average spenders. The Call of Duty League (CDL), Overwatch League (OWL), and ESL Pro League (ESLPL) had 25.16 million, 31.07...

The Meta push for efficiency

Blog post by Ashleigh Millar

16 Mar 2023

Recorded music market 2022 | Reality bites

Blog post by Mark Mulligan

16 Mar 2023

recorded music market

streaming music revenues

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming...

Why TikTok and YouTube are poised to capture smart TV viewing

Blog post by Ben Woods

14 Mar 2023

social video

Smart TV

YouTube

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Blog post by Keith Jopling

14 Mar 2023

Media

audio

Strategy

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would...

Spotify’s Stream On event recycles podcast features in a new feed

Blog post by Annie Langston

9 Mar 2023

Spotify

Podcasts

creators

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...

How AI will shake up the podcast market

Blog post by Annie Langston

8 Mar 2023

Spotify

Adobe

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...

Has IOC missed the point with its esports initiative?

Blog post by Karol Severin

3 Mar 2023

Olympics

IOC

esports

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players...

Finding the third way for video monetisation

Blog post by Tim Mulligan

2 Mar 2023

streaming

monetisation

streaming tv

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in...

The way AI isn’t used will have a bigger impact on music than how it is used

Blog post by Kriss Thakrar

2 Mar 2023

artificial intelligence

creator tools

fandom

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With...

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Blog post by Annie Langston

1 Mar 2023

Podcasts

YouTube

youtube music

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

Should streaming take a cue from TikTok’s revamped creator program?

Blog post by Tatiana Cirisano

23 Feb 2023

music streaming

Spotify

music industry

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

Music creators and independent labels – have your voice heard!

Blog post by Mark Mulligan

23 Feb 2023

Music

business strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring...

It is time for video to seize the emerging monetisation opportunities of streaming TV

Blog post by Tim Mulligan

23 Feb 2023

Online video

AMC Networks

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew...

Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Blog post by Annie Langston

22 Feb 2023

Blue Wire

FuboTV

Podcasts

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks...

Are subscriptions the future of social apps?

Blog post by Hanna Kahlert

22 Feb 2023

social

subscription

twitter

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition,...

Filling music streaming’s Disney+-shaped hole

Blog post by Mark Mulligan

21 Feb 2023

Music

business strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform,...

Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Blog post by Srishti Das

17 Feb 2023

RRR

Naatu naatu

goldern globes

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake...

Why the ‘Game Pass cannibalising games sales’ story does not change anything

Blog post by Karol Severin

16 Feb 2023

games subscriptions

xbox game pass

regulation

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of...

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Blog post by Annie Langston

15 Feb 2023

YouTube

google

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

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