Business Strategy blog by MIDiA Research

Blog: Business Strategy

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Squid Game: The Challenge - successfully spinning new content from existing IP

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Blog post by Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama...

Features versus fandom: Why TikTok is trying to become more like YouTube

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Blog post by Hanna Kahlert

4 Dec 2023

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy...

Can ReelShort succeed with short-form video entertainment where Quibi failed?

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Blog post by Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt...

Why Amazon’s road to the Bond millions is part of a bigger plan

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Blog post by Tim Mulligan

28 Nov 2023

007: Road to a Million

Earlier this month, Amazon released 007: Road to a Million onto Amazon Prime Video (Prime) – its subscription video on demand (SVOD) service. As the biggest investment into an unscripted reality show...

The $100m+ in-game opportunity behind music producers

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Blog post by Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms...

Why measuring video attention requires nuance

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Blog post by Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching...

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Blog post by Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

Games industry returns to growth, but inflationary pressures will make it worse off still

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Blog post by Karol Severin

7 Nov 2023

Following over a decade of stellar growth (for an industry that is 50-years-old), the growth pace of the global video games industry has arguably peaked. The grand finale of its growth heyday was artificially...

How Spotify’s new model could accelerate a forking of music

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Blog post by Tatiana Cirisano

2 Nov 2023

Music Streaming

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there...

Why Amazon is bringing FAST to podcasts

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Blog post by Tim Mulligan

31 Oct 2023

Last week, Wondery , an Amazon-owned podcast studio,announced the launch of three new free ad-supported streaming TV (FAST) channels on Amazon’s FAST service, Freevee. These channels will join the lineup...

Cutting loose the long tail in a rising culture of creative consumption

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Blog post by Hanna Kahlert

27 Oct 2023

Media and Marketing

Recent news of Spotify’s reported plan to introduce two-tier licensing represents a significant departure from the incremental shifts we have seen thus far. With developments like Deezer’s new streaming...

Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

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Blog post by Ben Woods

26 Oct 2023

Twitch’s annual showcase in Las Vegas was the moment new chief executive Dan Clancy put his stamp on the business. What surprised many – and delighted creators – was his decision to significantly...

What Netflix needs to do next

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Blog post by Tim Mulligan

25 Oct 2023

Business Strategy

Netflix’s Q3 2023 numbers were better than expected, with quarterly revenue up by 7.8% year on year to reach $8.5 billion, and operating margin now up to an impressive 22.4%. The company attributed its...

There are no elite artists without elite artist development

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Blog post by Kriss Thakrar

24 Oct 2023

artist development

creator economy

A recent interview with Mariah the Scientist saw her speak about the struggle of performing for only the second time in front of a crowd at one of the world’s biggest festivals, Rolling Loud. She shared...

Two-tier licensing is about to become a reality

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Blog post by Mark Mulligan

24 Oct 2023

Streaming Royalties

With the dust still far from settled on the UMG / Deezer streaming royalty proposal, something even bigger is coming: Spotify is turning the concept into reality in Q1 2024. The behind-the-scenes conversations...

Can subscriptions keep the lights on for social?

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Blog post by Hanna Kahlert

19 Oct 2023

user generated content

Digital advertising has long been the financial backbone of the digital world. It has underpinned the business models of the likes of Google and Meta, and its absence has been the value proposition of...

How Taylor Swift has ushered in an era of direct distribution for media fusion

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Blog post by Tim Mulligan

19 Oct 2023

Taylor Swift | The Eras Tour Concert Film

Cinematic releases of music concerts are nothing new, with the likes of the Beatles Help! film of 1965 ushering in a new era of mass participation for global fanbases beyond the concert arena. When Covid...

What music could gain from social platform subscriptions

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Blog post by Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

Music has become a ‘just-in-time’ economy

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Blog post by Mark Mulligan

16 Oct 2023

The modern day economy is built upon ‘just-in-time’ supply chains. This framework has enabled the benefits of consumerism that we have come to enjoy, such as next day delivery, out of season foods...

Are the ongoing layoffs in games indicative of a wider issue in the games industry?

Cover image for Are the ongoing layoffs in games indicative of a wider issue in the games industry?

Blog post by Karol Severin

6 Oct 2023

The layoffs wildfire that struck the games industry at the start of 2023 does not seem to be stopping - the most recent being Epic Games last week. Firstly, on a personal level, it has been really sad...

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