Reports: Entertainment and Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Explore fandom, identity, scenes and culture across music, games, audio and video. Understand what moves audiences and the new cultural and behavioural themes that shape entertainment today
Shifting headwinds for AI Transitioning from disruptor to status quo
The winning formula for Grand Theft Auto VI Games pricing strategy
Defining entertainment superfans Characteristics, categories, and commercial impact
Beyond the screen How and why gaming merch and collectibles fuel fandom
Social as the home of online scenes Going beyond viral moments
Music consumer behaviour Q1 2025 Mixed signals
Is in-game advertising the next frontier for PC and console games?
The fandom eclipse How fan content is competing with IP
India market focus A fandom and AI-forward online population
AI futures Culture wars
2024 audio consumer profile Habits, platforms, and personas
Flipping the script Game IP transmedia needs to evolve
Leveraging anime A nuanced scene not a genre
Germany media consumption Q4 2024 Growth potential on all fronts
