merch
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the screen How and why gaming merch and collectibles fuel fandom
How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
Music merchandise and ticket buyer survey Raising the bar
State of the K-pop economy Rising to the global stage
The road to 2033: The fan economy surges ahead
Music merchandise demand Who, what, and where
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
Attention versus fandom Maximising the value of video engagement
Fan engagement playbooks Building an artist universe
IMS electronic music business report 2025/6
Superfandom in an anti-social media world
Music is losing in the attention economy
Premium podcasting Diversifying success in the audio economy
When the math stops mathing: Fandom signals in the agentic AI era
The music business is splitting in two. Here’s why songwriters are reinventing their role
MIDiA Research 2026–2033 global music forecasts A diversifying market
Recorded music market 2024: $36.2 billion, up 6.5%
