merch
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the screen How and why gaming merch and collectibles fuel fandom
How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
Music merchandise and ticket buyer survey Raising the bar
Music merchandise demand Who, what, and where
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
Recorded music market 2024: $36.2 billion, up 6.5%
IMS electronic music business report 2025/6
Attention versus fandom Maximising the value of video engagement
The music business is splitting in two. Here’s why songwriters are reinventing their role
Are we reaching peak fandom?
Fandom as a multi-layered experience
Leveraging anime A nuanced scene not a genre
Premium podcasting Diversifying success in the audio economy
How economic volatility will impact US labels’ fandom monetisation push
Why fandom’s ‘more is more’ era could backfire
Defining entertainment superfans Characteristics, categories, and commercial impact
Karra, bifurcation, and YouTube’s gain
