merch
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
Music merchandise demand Who, what, and where
Recorded music market 2024: $36.2 billion, up 6.5%
Are we reaching peak fandom?
The music business is splitting in two. Here’s why songwriters are reinventing their role
The state and future of music fandom Unleashing fan creativity
Leveraging anime A nuanced scene not a genre
How economic volatility will impact US labels’ fandom monetisation push
Fandom as a multi-layered experience
Defining entertainment superfans Characteristics, categories, and commercial impact
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
Music discovery snapshot Q4 2024 Breaking through the noise
RIIZE: When listening to superfans goes too far
The superfans of music superstars Identity and cut-through
Why fandom’s ‘more is more’ era could backfire
Pixels to playlists Music preferences and behaviours of gamers
Karra, bifurcation, and YouTube’s gain
