merch
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
Music merchandise demand Who, what, and where
Recorded music market 2024: $36.2 billion, up 6.5%
Are we reaching peak fandom?
The music business is splitting in two. Here’s why songwriters are reinventing their role
Leveraging anime A nuanced scene not a genre
How economic volatility will impact US labels’ fandom monetisation push
The state and future of music fandom Unleashing fan creativity
Fandom as a multi-layered experience
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
Defining entertainment superfans Characteristics, categories, and commercial impact
Why fandom’s ‘more is more’ era could backfire
RIIZE: When listening to superfans goes too far
Music discovery snapshot Q4 2024 Breaking through the noise
The superfans of music superstars Identity and cut-through
Karra, bifurcation, and YouTube’s gain
Pixels to playlists Music preferences and behaviours of gamers
