Olivia Jones
Prior to joining MIDiA, Olivia graduated from New York University with an MA in Music Business, where she specialised in the intersection of fandom and the music industry. She is committed to exploring different perspectives and helping the music industry grow.
Music merchandise and ticket buyer survey Raising the bar
Indie labels are trading quantity for quality as they let go of the “volume game”: MIDiA’s latest label survey
Independent label and distributor survey Less is more
Splice x MIDiA Sounds of 2026 House on the rise
K-pop’s global bifurcation: A genre at a crossroads
MIDiA Research 2026 predictions Change is the constant
NewJeans never die: What the year-long scandal means for K-pop’s global expansion
The music industry remains divided on generative AI. Where will that leave us?
H1 2025 music metrics Mixed fortunes
Gen Z social habits spell trouble for music discovery
All eyes, no ears Why virality is not building fandom
Defining entertainment superfans Characteristics, categories, and commercial impact
How KPop Demon Hunters cracked the fandom code
What is the value of a stream in 2025?
Songwriter survey 2025 Reinvention
Why fandom’s ‘more is more’ era could backfire
Why HYBE expanding into China is a bigger deal than you think
What Western DSPs can learn from Tencent Music’s SVIP Tier
