Mark Mulligan

We are at a turning point for social music

Cover image for We are at a turning point for social music
Blog post by Mark Mulligan
In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1.     TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions,…
Read more …

Why Spotify needs Russia

Cover image for Why Spotify needs Russia
Blog post by Mark Mulligan
Spotify’s delayed Russia launch finally happened this week. While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close)…
Read more …

Time to stop playing the velocity game

Cover image for Time to stop playing the velocity game
Blog post by Mark Mulligan
We all know that streaming has transformed consumption and business models alike, but this is not a ‘now-completed’ process. Instead it is one that continues to evolve at pace, and the dynamic of pace…
Read more …

Music Subscriber Market Shares Q1 2020

Cover image for Music Subscriber Market Shares Q1 2020
Blog post by Mark Mulligan
WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part…
Read more …

Just what is Tencent’s Endgame?

Cover image for Just what is Tencent’s Endgame?
Blog post by Mark Mulligan
Tencent’s combined $200 million investment in WMG follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2…
Read more …

Music Streaming Needs a New Future

Cover image for Music Streaming Needs a New Future
Blog post by Mark Mulligan
While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music. I recommend you read it in full. The day before I found this – also must-read –article…
Read more …

New Webinar on What Comes After Lockdown

Cover image for New Webinar on What Comes After Lockdown
Blog post by Mark Mulligan
Want to know what happens in the post-Lockdown era? Join us for our free-to-attend Recovery Economics webinar tomorrow (Wednesday 10th June) at 4pm BST / 11am EST / 8am PT for insight on music, radio,…
Read more …

Recovery Economics | Bounce Forward not Back

Cover image for Recovery Economics | Bounce Forward not Back
Blog post by Mark Mulligan
COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to…
Read more …