Mark Mulligan | MIDiA Research

Latent potential
Japan music consumer user profile

Report by Mark Mulligan and Tatiana Cirisano

19 Sep 2023

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Streaming’s problems will not be fixed by royalties alone

Blog post by Mark Mulligan

15 Sep 2023

Streaming Music

Music Streaming

Streaming Royalties

UMG and Deezer’s artist-centric royalty proposal got the amount of attention both parties probably wanted , if not necessarily the type of attention they were after. However, the intent was to kick start...

How to make artist centric artist centric

Blog post by Mark Mulligan

6 Sep 2023

Streaming Royalties

Music Streaming

Music Royalties

Deezer and UMG announced a major (in both senses of the word) shake up of streaming music royalties. This is arguably the biggest streaming market development in years, as it will set the tone for market-wide...

AI, music rights, and known unknowns

Blog post by Mark Mulligan

31 Aug 2023

AI

Music AI

artificial intelligence

The music industry is approaching a tipping point, with the building blocks of what will be the post-streaming era beginning to fall into place.The streaming era will make way for something new. Innovation,...

Artist subscriptions are the superfan opportunity

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Aug 2023

£3,000.00 excl. VAT

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

Superfans may not be super enough

Blog post by Mark Mulligan

4 Aug 2023

Fandom

monetizing fandom

Superfans

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

Making sense of global music forecasts

Blog post by Mark Mulligan

20 Jul 2023

music forecasts

streaming music forecasts

streamign music revenues

MIDiA has been building global music forecasts for nearly a decade now, and I personally have been building them for nearly two decades. Throughout those years there have been many calls for the numbers...

MIDiA Research 2023-2030 global music forecasts
Speed bump

Cover image for MIDiA Research 2023-2030 global music forecasts

Report by Mark Mulligan

30 Jun 2023

£7,500.00 excl. VAT

Business Strategy

A note on the 2023 edition 2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain...

The music industry’s tipping point is Right Here, Right Now

Blog post by Mark Mulligan

29 Jun 2023

AI

virtual artists

streaming remuneration

Streaming is buckling under its own weight. The economics and structure that served it well in its first decade are not the ones that will get it through the next ten years. You might say that streaming...

Apple’s Vision Pro is about a better today rather than a shinier tomorrow

Blog post by Mark Mulligan

6 Jun 2023

Media and Marketing

Business Strategy

Apple’s long anticipated VR move finally saw daylight in the shape of Vision Pro . What is particularly interesting about the launch and its subsequent coverage is that the conversation is more about...

Data briefing
South Korea music market

Report by Mark Mulligan

1 Jun 2023

£3,000.00 excl. VAT

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

AI will unlock creation rather than consumption

Blog post by Mark Mulligan

25 May 2023

AI

AI music

artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing....

The global dance music industry grew by 34% in 2022

Blog post by Mark Mulligan

11 May 2023

IMS

dance music

electronic music

Last week I was at the International Music Summit in Ibiza, the annual music industry business event. This year MIDiA compiled the annual IMS Music Business Report and I presented the findings at the opening...

AI and the future of music
The future is already here

Cover image for AI and the future of music

Report by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

£3,000.00 excl. VAT

Avid

ChatGPT

discover mode

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

AI will transform music; the question is how?

Blog post by Mark Mulligan

18 Apr 2023

AI music

Paid Content

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a...

Music fandom’s problem is TV’s opportunity

Blog post by Mark Mulligan

30 Mar 2023

Music

Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past....

Recorded music market 2022
Reality bites

Cover image for Recorded music market 2022

Report by Mark Mulligan

17 Mar 2023

£5,000.00 excl. VAT

Business Strategy

recorded music market

music market shares

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

Recorded music market 2022 | Reality bites

Blog post by Mark Mulligan

16 Mar 2023

recorded music market

streaming music revenues

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming...

Music creators and independent labels – have your voice heard!

Blog post by Mark Mulligan

23 Feb 2023

Music

Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring...

Filling music streaming’s Disney+-shaped hole

Blog post by Mark Mulligan

21 Feb 2023

Music

Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform,...