Mark Mulligan

Spotify Q3 2020: What price growth?

Blog post by Mark Mulligan

29 Oct 2020

Spotify reported another strong quarter in Q3 2020, with subscriber growth up 27% year-on-year (YoY) and ad-supported user growth up 21%. Spotify continues to set the pace for the global streaming market…

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

Free Report

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…

How YouTube can be a music industry growth driver

Blog post by Mark Mulligan

23 Oct 2020

In the coming weeks MIDiA will be presenting the third edition of its biannual YouTube music report, State of the YouTube Music Economy 3.0: End of the Beginning. This is a major report that presents the…

Podcasts Q2 2020: Spotify takes an early lead

Blog post by Mark Mulligan

20 Oct 2020

MIDiA has just published its latest Podcast report, P odcasts Q2 2020: Spotify Takes an Early Lead . In it we present data from MIDiA’s quarterly survey that presents a comprehensive view of podcast…

HomePod Mini: Apple’s pandemic-era product

Blog post by Mark Mulligan

15 Oct 2020

Apple’s Tuesday product announcement showcased its 5G iPhones, but also included the launch of the new $99 HomePod Mini. Though it might have looked like a supporting act for the launch, its strategic…

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

The 20,000 Foot View: Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is…

Why Rishi Sunak is both wrong and right

Blog post by Mark Mulligan

8 Oct 2020

Earlier this week the UK Chancellor of the Exchequer Rishi Sunak suggested that creatives such as musicians who had seen income dry up during COVID-19 should consider retraining for the new ‘opportunities’…

Independent artist creativity and innovation in the age of COVID-19

Blog post by Mark Mulligan

30 Sep 2020

The COVID-19 pandemic has turned the music industry upside down in many ways but among the direct artists community there have also been signs of resilience and creativity in the face of adversity. For…

Independent Artists -
Pathfinding Through a Pandemic

Report by Mark Mulligan and Keith Jopling

30 Sep 2020

Free Report

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown…

So, how can artists and songwriters can get paid?

Blog post by Mark Mulligan

25 Sep 2020

COVID-19’s decimation of the live music business coupled with the coming collapse in performance revenues due to closed shops, restaurants, bars and clubs mean that many (though not all) artists and…

MIDiA Research Artist Survey Q2 2020

Report by Mark Mulligan and Keith Jopling

18 Sep 2020

This deck presents findings from MIDiA's Q2 2020 survey of music artists, assessing the impact on their careers in the wake of the coronavirus. It consists of 13 charts/graphs/table slides. The full…

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Report by Mark Mulligan

18 Sep 2020

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4…

Why Kanye West is the modern-day Prince

Blog post by Mark Mulligan

18 Sep 2020

Not ‘prince’ in the Machiavellian sense of the term – though there is an argument for that too – but as in the artist formerly known as. Back in 1992, Prince fought his label Warner Bros to…

Quick Take: Apple One – Recession Buster

Blog post by Mark Mulligan

15 Sep 2020

Apple officially announced its long anticipated all-in-one content bundle: Apple One. $14.95 gets you Apple Music, Arcade, Apple TV+ and 50GB of iCloud storage. A family plan retails at $19.95 and a premier…

Why the struggle of small venues will affect the entire music industry

Blog post by Mark Mulligan

11 Sep 2020

Prior to the dislocation caused by the pandemic, live music operated with a structure that gave artists a clear sense of where they were in their careers and where they could aim for next. Small clubs…

Take part in MIDiA’s electronic music producer survey!

Blog post by Mark Mulligan

10 Sep 2020

MIDiA is currently fielding a survey aimed at electronic music producers. It takes about ten minutes to complete and there is a $/€/£50 voucher for every tenth participant. We will also send you a synopsis…

Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

The 20,000 Foot View: COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook…

Where did Disney and Live Nation’s missing $10 billion go?

Blog post by Mark Mulligan

4 Sep 2020

In both economic and pandemic terms, we are in a relatively quiet period compared to the first half of the year. COVID-19 is at much lower levels in most countries and there are multiple sectors, such…

Who will own the virtual concert space?

Blog post by Mark Mulligan

28 Aug 2020

2020 will go down as a rough year for many artists, largely because of the income they lost when live ground to a halt. Unfortunately, the live music sector is still going to be disrupted in 2021 and it…

Music Discovery
Streaming’s Growing Role

Report by Mark Mulligan

24 Aug 2020

The 20,000 Foot View: Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger…