Future of music streaming
Download the Future of Music Streaming infographic summary
In our first edition of the Future Of... series, we turn to music streaming: a market that looks strong on the surface, but faces important questions about what comes next.
The music industry is in a good place – possibly too good a place. With streaming economics now mature and stabilised, rightsholders and DSPs alike have shifted to optimisation. But this is not enough.
To drive the next era of growth, streaming services must first create new value for users – taking the consumer experience from good to great.
Download the infographic summary for a sneak peek at the five key tenets shaping the future of streaming. To access the full report, contact us here.
Future of music streaming
Key report insights
- Shifts in consumer behaviour.
- While the streaming market may appear healthy on a macro level, shifts in consumer behaviour, especially among younger generations, will disrupt this trajectory before long
- Passive listening dominates.
- 70% of music streamers usually listen in passive ways, such as in the background or while multitasking. Growing formats like social video retain more attention, with 42% engaging passively.
- Rising competition for attention.
- Between Q2 2023 and Q2 2025, time spent streaming music grew by 17% among 16-19-year-olds to 11.0 hours weekly, while time spent watching social video grew 35% to 11.6 hours weekly
What are the opportunities for streaming services?
BEATS: A growth framework for streaming services
Build belonging
Elevate music out of the background
Add healthy friction
Tell a story
Set rate limits
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