Blog: social platform

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Hanna Kahlert

4 Sep 2024

X

TikTok

Twitter

Early in August, Elon Musk was vaguely threatened with extradition to the UK for his role in spreading misinformation that resulted in riots. Three weeks later, X was banned in Brazil, following unpaid...

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Who wins the social spiral? Consumers’ relationship with social platforms is changing

Hanna Kahlert

28 Aug 2024

Social media

X

There is no shortage of takes on the role of social platforms in our daily lives, from former influencers lamenting the end of Twitter’s golden era to researchers studying social media’s impact on...

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Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

Social media

social platform

mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category...

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The moment is here for social platform disruption

Hanna Kahlert

2 Nov 2022

Twitter

elon musk

Social media

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it...

min read

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber...

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