Keith Jopling
Keith was MIDiA’s consulting director and music insights contributor. With 15+ years of experience in media and technology space, his coverage mainly deals with broader music trends and solving context business problems.
Sustainability from chaos How today’s artists find sustainable success in a turbulent music industry
Artists need to place themselves at the centre of fan community-led commerce
Beyond the obvious Building future-focused strategy
As Sam Ryder cuts to the chase, the question is do all artists become indie?
The music industry obsesses over artist performance statistics – where are label performance statistics?
Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents
The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists
Vinyl now matters more to the music industry
NPR continues to capitalise on radio foundations in the podcast market
Radio audiences A window of opportunity
The Kate Bush resurgence shows that music consumption has no time stamp
Burning out and fading away: the exhausting job of marketing new music
Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?
How relevant are awards in the age of Spotify Wrapped?
MIDiA Consulting looks forward to 2022
Growth from transparency Reframing the value of music through creator rights
How should we celebrate fame in today’s music business?
What does it mean to 'fix streaming'?
