Keith Jopling

Radio strategies 2020 & beyond

Cover image for Radio strategies 2020 & beyond
Blog post by Keith Jopling
This is part 2 of our blog on Radio’s future and focuses on strategies for radio networks. MIDiA’s full report “Radio Is Switched On Again / Strategies for 2020 and Beyond” is now available to…
Read more …

Radio Is Switched On Again

Cover image for Radio Is Switched On Again
Blog post by Keith Jopling
Radio is suddenly more vital - and by that I mean music radio. The human factor in radio programming and presentation has been clearly demonstrated in the weeks and months of the 2020 COVID-19 pandemic…
Read more …

Why The Song Economy Is Just Getting Started

Cover image for Why The Song Economy Is Just Getting Started
Blog post by Keith Jopling
When Journey’s song Don’t Stop Believin’ was originally released as the second single from the album Escape in 1981, it was a modest US chart hit (Billboard Hot 100 no. 9). Fast forward 28 years,…
Read more …

Playlist Strategies 2020

Cover image for Playlist Strategies 2020
Report by Keith Jopling
The 20,000 Foot View: Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective…
Read more …

Five Trends Changing Music Marketing

Blog post by Keith Jopling
Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly,…
Read more …