Media and Marketing blog by MIDiA Research

Blog: Media and Marketing

Are we approaching the age of digital disengagement?

Blog post by Hanna Kahlert

1 Jun 2023

Digital entertainment, despite its mild correction from the lockdown-boom period, is still at record levels of engagement. More content is being created than ever before, more efficiently and cost-effectively,...

Social media regulation is imminent; here is how it will shape the future of entertainment

Blog post by Hanna Kahlert

24 May 2023

Media and Marketing

Critical Developments

Last week, the US state of Montana banned (new downloads of) TikTok within its borders. This week, the US surgeon general has issued an official advisory about the negative mental health impacts of social...

TikTok has been banned in Montana: an early blow in a larger battle

Blog post by Hanna Kahlert

18 May 2023

Media and Marketing

The TikTok ban in Montana does not come as a huge surprise, with the state having threatened to do so in the wake of the recent hearings of the company before congress. It also cannot do much; users who...

Social content platforms are set to compete with everything in entertainment

Blog post by Hanna Kahlert

17 May 2023

social

twitter

TikTok

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

The new need for scarcity, and why the next big leap in entertainment has not happened yet

Blog post by Hanna Kahlert

11 May 2023

hype cycle

scarcity

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content...

BeReal: The app’s missed entertainment-fandom opportunity

Blog post by Ashleigh Millar

10 May 2023

BeReal

snapchat

instagram

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

The future of entertainment lies in collaborating with audiences themselves

Blog post by Hanna Kahlert

26 Apr 2023

creat

creator tools

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely...

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Blog post by Hanna Kahlert

20 Apr 2023

artists direct

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of...

Gig tickets: artist discovery versus consumer satisfaction

Blog post by Ashleigh Millar

13 Apr 2023

Music

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand...

The next AI battleground will be around datasets, not just functionality

Blog post by Hanna Kahlert

12 Apr 2023

privacy

data privacy

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and...

Why TikTok and the future of social is now on trial

Blog post by Hanna Kahlert

5 Apr 2023

TikTok

social

twitter

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media...

AI is impacting industry today; here is how it will affect culture tomorrow

Blog post by Hanna Kahlert

29 Mar 2023

chat GPT

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4...

Swift and Healy set the tone for live music in the 2020s

Blog post by Ashleigh Millar

23 Mar 2023

taylor swift

the 1975

Marketing

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them,...

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Blog post by Hanna Kahlert

15 Mar 2023

YouTube

TikTok

Video

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator,...

Snapchat and TikTok: The hAIghs and the lows of AI in social

Blog post by Ashleigh Millar

9 Mar 2023

snapchat

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

TikTok’s time limit for teen users is barely a step ahead of regulation

Blog post by Hanna Kahlert

8 Mar 2023

Media and Marketing

Social platforms have long danced on the outskirts of legal regulations, from Facebook’s issues with misinformation to questions surrounding the mental health implications of apps like Instagram and...

AI accelerationism spells the end of digital entertainment’s golden era

Blog post by Hanna Kahlert

1 Mar 2023

Media and Marketing

Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video...

Authenticity in the West versus artificiality in the East

Blog post by Ashleigh Millar

23 Feb 2023

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to...

Are subscriptions the future of social apps?

Blog post by Hanna Kahlert

22 Feb 2023

social

subscription

twitter

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition,...

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Blog post by Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does...

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