Blog: Media and Marketing - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Swift and Healy set the tone for live music in the 2020s

Cover image for Swift and Healy set the tone for live music in the 2020s
Ashleigh Millar
Taylor Swift
the 1975
Marketing
When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them, greatest hits albums were essentially the nail in the coffin for music artists; a struggling attempt to stay relevant, unlikely to escape the ‘grand finale’ effect of the project.
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Snapchat and TikTok: The hAIghs and the lows of AI in social

Cover image for Snapchat and TikTok: The hAIghs and the lows of AI in social
Ashleigh Millar
Snapchat
Media and Marketing
Marketing Strategy
Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment, considering the quality of output from tech that they have at their disposal – not to mention the constant exposure to content using AI.
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Authenticity in the West versus artificiality in the East

Cover image for Authenticity in the West versus artificiality in the East
Ashleigh Millar
AI
artificial intelligence
virtual reality
You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to promote L’Oréal’s new ‘Telescopic Lift’ mascara , a brand with which she is a paid partner (although this detail was conveniently placed in a hard-to-read area of the video).
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Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Cover image for Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble
Hanna Kahlert
Media and Marketing
Audience Insight
Netflix
After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an additional fee, and that user will get their own login.
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Creators are focusing on the wrong metrics. Here is why:

Cover image for Creators are focusing on the wrong metrics. Here is why:
Samuel Griffin
Games
Streaming
Video
For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing demand by creators for greater remuneration is something of an uphill battle and as creators have been searching for multiple revenue streams, there has been a migration of content across platforms as a form of security and discoverability.
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The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read
Hanna Kahlert
metaverse
NFTs
VR
As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, and this is no easy thing to do – especially given the changes already wrought by the last three years of predominately virtual working.
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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Cover image for Why HBO Max being back on Amazon Prime highlights the growing risk of piracy
Hanna Kahlert
piracy
P2P download
Streaming
Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides less user data than an equivalent Fire TV app would do for Warner Bros.
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The economic crunch will reorient consumption around reasons, not ways, to spend attention

Cover image for The economic crunch will reorient consumption around reasons, not ways, to spend attention
Hanna Kahlert
Media and Marketing
Cultural trends
The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking its long-term bets , Facebook has acknowledged a downturn in consumer reach, and Twitter is, well, Twitter-ing .
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Lean-through listening: how does context impact consumption?

Cover image for Lean-through listening: how does context impact consumption?
Hanna Kahlert
Media and Marketing
Cultural trends
Streaming has changed music listening dramatically, turning what was once a thoughtful, attention-intensive activity to a primarily ambient background media format. Or has it? Elevator jazz is far older than YouTube’s ‘lo-fi playlist to chill / elevator to’, and the invention of headphones and cassette players spurred the 80’s trope of angst-ridden teens escaping into their favourite mixtape long before the iPod.
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