Blog: BeReal

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Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Cover image for Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?
Ashleigh Millar
‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered content , to Eden Harvey sharing intimate and private moments with her followers to keep them included in every step of her life , both of whom boast millions of followers (6.
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