Blog: BeReal

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Social platforms are going niche: the end of copycat features

Hanna Kahlert

28 Jun 2023

Social

Facebook

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through.

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BeReal: The app’s missed entertainment-fandom opportunity

Ashleigh Millar

10 May 2023

BeReal

Snapchat

Instagram

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see if the app could one-up itself and compete with the seemingly unseatable Instagram and Snapchat, in the already-oversaturated attention economy.

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BeReal success: where is the popular app headed?

Ashleigh Millar

15 Sep 2022

BeReal

Instagram

Snapchat

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the UK and US).

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Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Ashleigh Millar

28 Apr 2022

TikTok

Instagram

Snapchat

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered content , to Eden Harvey sharing intimate and private moments with her followers to keep them included in every step of her life , both of whom boast millions of followers (6.

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