music creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI music creators: music’s superfans
Audio creators are the creator economy's unsung heroes
Music creator survey Career: Need versus want
Music creator survey Creation: Rise of the new breed
Beyond the hype AI music creation in 2025
Music creator economy: recalibration
Creators and the creator economy Defining the undefinable
Why ignoring creator wellbeing is a financial risk for the creator economy
Creators versus creation Tackling headwinds and bifurcation
AI is reshaping the music creator economy, and that change will reshape the music business
Creator wellbeing Optimising time and battling burnout
Music creator survey Recalibration
Creator franchise profile From social channels to entertainment ecosystems
Decoding the video creator economy’s potential at IBC2025, Amsterdam
The audio creator opportunity Audio creator behaviours and monetisation potential
The Sidemen formula: Why TV formats belong on creator channels
The State of the Video Creator Economy The road to one billion creators
The video creator economy’s challenge: not all creators want to pay for editing tools
