music creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Audio creators are the creator economy's unsung heroes
AI music creators: music’s superfans
Beyond the hype AI music creation in 2025
Music creator economy: recalibration
Creators and the creator economy Defining the undefinable
Creators versus creation Tackling headwinds and bifurcation
AI is reshaping the music creator economy, and that change will reshape the music business
Why ignoring creator wellbeing is a financial risk for the creator economy
Music creator survey Recalibration
Creator wellbeing Optimising time and battling burnout
The video creator economy’s challenge: not all creators want to pay for editing tools
The audio creator opportunity Audio creator behaviours and monetisation potential
State of the music creator economy AI’s growing reach
Decoding the video creator economy’s potential at IBC2025, Amsterdam
Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool
The State of the Video Creator Economy The road to one billion creators
Content creators are disrupting entertainment’s obsession with rights. What does it mean for music?
Why audience ownership is the driving force behind creator IP expansions