Reports: Social
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social platforms constitute their own market within entertainment, contributing to and competing with more traditional forms. Get unique entertainment insights on attention saturation, creator economics, the “death of the (digital) town square”, and more
Social as the home of online scenes Going beyond viral moments
Social audiences are fragmenting Social platform user profile
The future of (US) TikTok Implications for the social marketplace
Social 2025 Navigating platforms for fan power
Social platform user behaviour Q3 2024
MIDiA Research 2024-2031 global social forecasts New frontiers and strong growth ahead
Social is eating entertainment The future of memes, music, social platforms, and beyond
Social platform user behaviour Q1 2024
Death of the town square Social fragmentation and a decentralised digital future
Social landscape Mapping the balance of platforms’ audience, features, and strategy
The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools
Not all social entertainment behaviour is created equal Audience deep dive
Web 3.0 is here Navigating the new culture of digital entertainment
Social platform user snapshot Q4 2022
