MIDiA Blog

Blog

Fans come first in the attention recession

Blog post by Hanna Kahlert

2 Mar 2021

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply…

Smaller independents and artists direct grew fastest in 2020

Blog post by Mark Mulligan

1 Mar 2021

Spotify

streaming music

independent labels

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled…

Reach over revenue: India’s lesson for developed sports markets

Blog post by Srishti Das

26 Feb 2021

cricket

hotstar

Disney+

India is growing as a sporting nation, with athletes performing across different international sports outside of cricket like kabaddi, motorsports, basketball, chess and so on. The majority of media consumption…

Paramount + gets ready to compete outside the traditional video streaming lane

Blog post by Tim Mulligan

25 Feb 2021

Paramount+

paramount plus

d2c

Yesterday was a big day for ViacomCBS. The year of integration and uncertainty following the merger of Viacom and CBS in December 2019 has finally ended. The core rationale behind both key constituents…

Clubhouse session: Is attention killing culture?

Blog post by Mark Mulligan

24 Feb 2021

Media and Marketing

Cultural Trends

Join myself, Hanna Kahlert and Karol Severin Thursday 25th at 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity.…

Clubhouse and the next evolution of audio

Blog post by Hanna Kahlert

23 Feb 2021

Music

Media and Marketing

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown…

Esports’ critical mass challenge: Solutions are beyond games

Blog post by Karol Severin

19 Feb 2021

esports

entertainment

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports.…

The COVID bounce and the coming attention recession

Blog post by Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

audiobooks

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start…

Last call for the global independent label survey

Blog post by Mark Mulligan

18 Feb 2021

Independent label survey

label survey

independent labels

With 2020 now comfortably behind us and public companies in their earnings cycle, a clear picture is starting to emerge of how the global recorded music market performed. MIDiA is midway through fielding…

MIDiA welcomes three new hires

Blog post by Dara Jegede

17 Feb 2021

team

MIDiA Research

Jobs at MIDiA

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator.…

Taylor Swift and the changing tide of artist power

Blog post by Hanna Kahlert

16 Feb 2021

Music

Media and Marketing

Cultural Trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership.…

Hulu + Live subscriber losses point to intensifying US video attention battle

Blog post by Tim Mulligan

16 Feb 2021

SVOD

hulu

Hulu Plus Live

On February 11th, Disney released its results for Q4 2020. The focus was on the continuing growth for the media major’s direct to consumer (D2C) business. Although still loss-leading, the D2C segment…

Three trends that will shape the rest of 2021, and beyond

Blog post by Mark Mulligan

15 Feb 2021

the immersive web

entertainment internets

Insurgents

Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web…

Is sci-fi about to have its Game of Thrones moment?

Blog post by Tim Mulligan

11 Feb 2021

streaming

Television

SVOD

We are only just into the second month of 2021, and already the TV engagement landscape environment is starting to transform into something distinctly different from 2020. The sci-fi genre, long seen as…

New artists, does it pay to be streaming first?

Blog post by Keith Jopling

10 Feb 2021

Strategy

Marketing

streaming music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions…

UMG licensing deal solidifies TikTok’s lead in social media innovation

Blog post by Hanna Kahlert

9 Feb 2021

Media and Marketing

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music…

Driving cross-generational appeal in entertainment universes

Blog post by Karol Severin

8 Feb 2021

cross-generational

gen z

universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of…

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Blog post by Alistair Taylor

4 Feb 2021

BT Sport

telco

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered…

To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Blog post by Hanna Kahlert

3 Feb 2021

Media and Marketing

content consumption

consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to…

TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

Blog post by Tim Mulligan

2 Feb 2021

Online video

Sports

advertising

This coming Sunday will see the most financially important domestic sports event on the planet take place when the Super Bowl LV is hosted in the Florida city of Tampa. The Raymond James Stadium will see…

Showing 1 to 20 of 1317 results.