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Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Blog post by Hanna Kahlert

23 Sep 2021

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly…

Why digital fandom has outgrown the Emmys

Blog post by Tim Mulligan

22 Sep 2021

Emmys

Digital Survivalism

Media Fusion

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was…

UMG’s buoyant stock debut is a new chapter for the music business

Blog post by Mark Mulligan

22 Sep 2021

Music

business strategy

Universal Music Group (UMG) had an extremely positive first day of trading as a standalone entity, with shares at one stage trading 35% up from their reference point and making the market cap leap to…

‘Middle class’ artists need niche, not scale

Blog post by Mark Mulligan

17 Sep 2021

Music

business strategy

Streaming continues to grow strongly, as evidenced by the 28% growth reported by the RIAA for H1 2021 in the US . Everything looks great for the build-up to the impeding Universal Music Group (UMG) IPO.…

Creator tools will drive the (equal opportunity) future of music

Blog post by Hanna Kahlert

17 Sep 2021

women in music

creator tools

synth

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its…

Axing exclusive music licenses in China will drive new local music cultures

Blog post by Srishti Das

15 Sep 2021

China

emerging markets

tencent

As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services…

Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Blog post by Tim Mulligan

14 Sep 2021

Ronaldo

Sports Superstars

Manchester United

Saturday September 11th was a big day for English footballing giant, Manchester United. The team that dominated the top flight of the most competitive football league in the world for two decades, up…

Justice is served…Initial thoughts on the Apple vs. Epic ruling

Blog post by Karol Severin

14 Sep 2021

Epic Games

Apple

Fortnite

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear…

Could HBO Max disrupt Europe?

Blog post by Tim Mulligan

10 Sep 2021

SVOD

d2c

HBO Max

On October 26th, HBO Max will establish its European beachhead, which is launching in Sweden, Denmark, Norway, Finland, Spain and Andorra. The D2C video service will then roll out in 2022 into Bosnia…

The oncoming fandom crisis

Blog post by Mark Mulligan

10 Sep 2021

music fans

music fandom

fandom

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, …

Government intervention in digital entertainment and social media is now a reality

Blog post by Hanna Kahlert

9 Sep 2021

social media

regulations

Media

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children…

Quick take: Word of mouth is no longer the single most powerful games discovery tool

Blog post by Karol Severin

3 Sep 2021

games discovery

word of mouth

social media

Do you know the saying ‘ word of mouth is the most powerful marketing tool ’? Well, things are changing - or at least evolving. MIDiA’s Q2 2021 consumer survey states that 25% of consumers typically…

Kanye just obliterated the creative full stop

Blog post by Mark Mulligan

3 Sep 2021

Kanye West

music product strategy

creator tools

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was…

The games universe is driving the rise of global football fandom

Blog post by Srishti Das

3 Sep 2021

FIFA

football

English Premier League

Sport is built on the pillar of fandom, with a global network of passionate fanbases who are driven by different sporting cultures across the world. Football is a prime global example of this, with multiple…

Not all short-form video is created equal

Blog post by Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music…

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Blog post by Tim Mulligan

1 Sep 2021

AVOD

Real Madrid TV

roku

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel…

Creator tools are changing the power dynamic of audiences and platforms

Blog post by Hanna Kahlert

31 Aug 2021

creator tools

social media

streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the…

Chinese limits on gaming are more about the long-term, rather than short-term impacts

Blog post by Karol Severin

31 Aug 2021

China

regulation

audience engagement

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no…

The D2C challenge of engaging the silver streamers

Blog post by Tim Mulligan

26 Aug 2021

SVOD

Video

audience insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great…

Fluid audio is here, and music is about to meet its next mp3 moment

Blog post by Kriss Thakrar

26 Aug 2021

creator tools

ugc

gen z

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive…

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