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Why Netflix is now the canary in the peak streaming coal mine

Blog post by Tim Mulligan

5 May 2021

After 10 years of uninterrupted growth, culminating in the entertainment bonanza of the great lockdown of 2020, Netflix is now post-growth after missing Q1 subscriber targets. Cue a 10% fall in Netflix’s…

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Blog post by Hanna Kahlert

4 May 2021

Media and Marketing

post-pandemic

coronavirus

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some…

Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Blog post by Srishti Das

30 Apr 2021

Strategy

Formula One

Sports

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the…

How should we celebrate fame in today’s music business?

Blog post by Keith Jopling

29 Apr 2021

music industry

Marketing

Music

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram…

Spotify pushes prices up, but do not expect dramatic effects

Blog post by Mark Mulligan

27 Apr 2021

Spotify

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming…

The case for next-generation spectator modes in games

Blog post by Karol Severin

26 Apr 2021

spectator mode

games video

lean-in

The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring the in-game spectating experience to the next…

The first virtual Oscars makes the Academy Awards look a lot like the real world

Blog post by Tim Mulligan

26 Apr 2021

Oscars

2021 Oscars

Video

Yesterday saw the 93rd Academy Awards take place. Better known to the movie-consuming public as the Oscars, the 2021 ceremony was ground breaking in a number of crucial ways. Despite being held (as ever)…

Super League feels the cost of forgetting fans

Blog post by Hanna Kahlert

23 Apr 2021

Super League

Sports

football

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA…

The social studio will empower the next million producers

Blog post by Kriss Thakrar

23 Apr 2021

creator tools

Social Studio

social media

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept…

The ‘new normal’ starts… when?

Blog post by Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but…

What does it mean to 'fix streaming'?

Blog post by Keith Jopling

19 Apr 2021

streaming

Strategy

Music

When I wrote a blog for MIDIA in January 2020 I first coined the term the “ Song Economy ”. At the time I saw it as a good thing - a major growth driver for the music industry to increase the value…

Why is D2C okay for HBO, but not Manchester United?

Blog post by Tim Mulligan

19 Apr 2021

streaming

The Super League

Video

A decade-long threat from Europe’s wealthiest football clubs to break away and form a league of its own has finally become a reality with the announcement of the formation of the Super League. AC Milan,…

What live in 2021 can learn from live in 1921

Blog post by Tim Mulligan

16 Apr 2021

sports broadcasting

live streaming

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA).…

The music industry’s centre of gravity is shifting

Blog post by Mark Mulligan

16 Apr 2021

creator tools

music industry investment

music investment

Regular readers will know that MIDiA has been analysing the creator tool space for some time now and building the case for why the changes that are taking place will be transformational not just for the…

Social media is becoming a social studio

Blog post by Kriss Thakrar

13 Apr 2021

creator tools

social media

TikTok

Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including…

MUSIC & GAMING: A NEW WAY TO PLAY

Blog post by Dara Jegede

13 Apr 2021

live streaming

monetizing fandom

Music

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership…

Gamers: The new frontier of music’s fan-centric growth

Blog post by Karol Severin

13 Apr 2021

artists direct

DIY artists

gamer behavior

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent…

Assessing the streaming opportunity: You’re doing it wrong

Blog post by Mark Mulligan

9 Apr 2021

TAM

SAM

SOM

Buoyed by lockdown, streaming enjoyed another strong year in 2020, up 17.1% on 2019 according to MIDiA’s recorded music market shares report . But the revenue slowdown will come in 2021, driven by…

T-Series to IPRS: Signs of a maturing market?

Blog post by Srishti Das

9 Apr 2021

music streaming

music publishing

IPRS

The Indian Performance Rights Society (IPRS) finally controls the majority of publishing market share in India, after the mammoth music label and film production company T-Series registered itself as a…

Why games companies need to take Apple’s Arcade expansion seriously

Blog post by Karol Severin

9 Apr 2021

Apple

apple arcade

games industry

Apple announced a significant expansion of Apple Arcade last week, including more than 180 new games across three new games categories: ‘Timeless Classics’, ‘App Store Greats’ and ‘New Arcade…

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