MIDiA Blog

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As Apple hits 100 million songs, the future of music discovery gets complicated

Blog post by Tatiana Cirisano

6 Oct 2022

Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...

The creator economy’s post-lockdown growth

Blog post by Mark Mulligan

6 Oct 2022

creator tools

creator economy

creators

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

How podcast platforms are setting their sights on global expansion

Blog post by Annie Langston

5 Oct 2022

Podcasts

Spotify

distribution

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

How can entertainment reintroduce scarcity in a time of attention over-saturation?

Blog post by Hanna Kahlert

5 Oct 2022

scarcity

entertainment

Music

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Blog post by Tim Mulligan

4 Oct 2022

Formula One

Sky

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia...

Time to jump off the algorithm highway

Blog post by Mark Mulligan

30 Sep 2022

Music

Cultural Trends

marketing strategy

Life is perpetual change, so it is perhaps overdoing it to suggest that the music business is at a cultural pivot point. Yet, what comes next has the potential to be looked at, years from now, as a dividing...

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Blog post by Karol Severin

29 Sep 2022

netflix

mobile gaming

games industry

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Blog post by Hanna Kahlert

29 Sep 2022

underground

cost of living

Music

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being...

Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Blog post by Tim Mulligan

27 Sep 2022

streaming tv

NFL

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

Grand Theft IP

Blog post by Perry Gresham

23 Sep 2022

grand theft auto

leak

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

YouTube's secret weapon for overtaking Spotify

Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

Music creators

YouTube

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

Spotify launches audiobooks in the US – but you have to buy them

Blog post by Annie Langston

22 Sep 2022

Spotify

audiobooks

audience

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

The cost-of-living crisis will give rise to a new and powerful underground scene

Blog post by Hanna Kahlert

21 Sep 2022

underground

recession

cost of living crisis

At this point, everyone – in entertainment and beyond – should be planning for a difficult financial winter. According to the Financial Times , an emergency government scheme capping energy bills has...

Fox brings its FIFA World Cup 2022 coverage into the streaming era

Blog post by Tim Mulligan

20 Sep 2022

FIFA World Cup 2022

FIFA

Fox

Last week, Fox subsidiary Tubi launched a dedicated linear channel for the FIFA World Cup Qatar 2022 tournament. Alongside using Fox’s US broadcast rights to live stream all tournament matches and highlights,...

WMG is moving beyond superstars – and that is a good thing

Blog post by Mark Mulligan

16 Sep 2022

fandom

fragmented fandom

streaming

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...

The future of marketing and A&R is all about scenes

Blog post by Tatiana Cirisano

15 Sep 2022

music industry

music streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

Blog post by Karol Severin

15 Sep 2022

conference

events

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has...

BeReal success: where is the popular app headed?

Blog post by Ashleigh Millar

15 Sep 2022

BeReal

instagram

snapchat

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the...

Why Netflix is doubling down on strengthening its media fusion IP moat

Blog post by Tim Mulligan

14 Sep 2022

commissioning

retention

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s...

What the comedian lawsuits against Pandora could mean for podcasts

Blog post by Annie Langston

14 Sep 2022

Pandora

lawsuits

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

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