MIDiA Blog

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Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Cover image for Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Blog post by Annie Langston

20 Sep 2023

As streaming platforms evolve, radio audiences are steadily declining. Although podcasts and streaming have seemingly replaced radio, there are key differences between the formats. For instance, radio’s...

Streaming’s problems will not be fixed by royalties alone

Cover image for Streaming’s problems will not be fixed by royalties alone

Blog post by Mark Mulligan

15 Sep 2023

Streaming Music

Music Streaming

Streaming Royalties

UMG and Deezer’s artist-centric royalty proposal got the amount of attention both parties probably wanted , if not necessarily the type of attention they were after. However, the intent was to kick start...

Unity’s pricing is a symptom, not the cause of tougher times ahead for the games industry

Cover image for Unity’s pricing is a symptom, not the cause of tougher times ahead for the games industry

Blog post by Karol Severin

14 Sep 2023

game developers

Earlier this week, Unity announced that from 2024 it will start charging developers for the number of downloads / installs of their games. Developers unsurprisingly threw their proverbial toys out of the...

Niche is the way forward: DSP’s need function, not features

Cover image for Niche is the way forward: DSP’s need function, not features

Blog post by Hanna Kahlert

14 Sep 2023

It has never been easier to become a music creator. But, it has arguably never been harder to remain one as a full-time career. There are a whole host of reasons behind this, not least of which is a streaming...

Cannibalisation is inevitable for YouTube as the attention economy bites

Cover image for Cannibalisation is inevitable for YouTube as the attention economy bites

Blog post by Ben Woods

13 Sep 2023

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

How Clubhouse missed its Twitter, erm X, Spaces opportunity

Cover image for How Clubhouse missed its Twitter, erm X, Spaces opportunity

Blog post by Annie Langston

13 Sep 2023

The gone and (almost) forgotten live audio app Clubhouse is trying for a revival. Clubhouse kicked off during the Covid-19 lockdowns, closing 2021 with a $4 billion valuation and inspiring major platforms,...

As Sam Ryder cuts to the chase, the question is do all artists become indie?

Cover image for As Sam Ryder cuts to the chase, the question is do all artists become indie?

Blog post by Keith Jopling

7 Sep 2023

creator economy

Like everyone, I have a basket of core artists I am a dedicated fan of. But there is a wider group of artists I follow and am always intrigued about, both musically and in terms of their career trajectory....

How to make artist centric artist centric

Cover image for How to make artist centric artist centric

Blog post by Mark Mulligan

6 Sep 2023

Streaming Royalties

Music Streaming

Music Royalties

Deezer and UMG announced a major (in both senses of the word) shake up of streaming music royalties. This is arguably the biggest streaming market development in years, as it will set the tone for market-wide...

The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot

Cover image for The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot

Blog post by Hanna Kahlert

6 Sep 2023

The rise of generative AI has thrown the future of creators (of all industries) into question, with copyright being the key to how it all plays out. Models like ChatGPT have an input-output ‘black-box’...

BlackPink, superfans and the video game threat to social video and streaming TV

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Blog post by Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

AI, music rights, and known unknowns

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Blog post by Mark Mulligan

31 Aug 2023

artificial intelligence

The music industry is approaching a tipping point, with the building blocks of what will be the post-streaming era beginning to fall into place.The streaming era will make way for something new. Innovation,...

How Apple Podcasts is helping spur a new era of podcast analytics

Cover image for How Apple Podcasts is helping spur a new era of podcast analytics

Blog post by Annie Langston

30 Aug 2023

Podcast analytics have been more or less untouched since the format’s inception. The podcast investment boom was more about major platforms catching up with competitors by integrating traditional analytics,...

A new era of ‘fan-made’ music is about to begin

Cover image for A new era of ‘fan-made’ music is about to begin

Blog post by Kriss Thakrar

30 Aug 2023

Since MIDiA’s comments on TikTok’s music production ambitions more than two years ago, a lot has changed. Consumers have become bolder and more engaged in playing an active role in their music consumption....

Are social platforms responsible for weird objects being thrown at pop stars?

Cover image for Are social platforms responsible for weird objects being thrown at pop stars?

Blog post by Hanna Kahlert

29 Aug 2023

Media and Marketing

People have forgotten how to behave in public. Or at least, so contends a recent Vox article , which highlights recent instances of ‘fans’ throwing objects at pop stars during concerts and people scrolling...

Up close and personal: when the algorithm goes too far

Cover image for Up close and personal: when the algorithm goes too far

Blog post by Tatiana Cirisano

24 Aug 2023

artificial intelligence

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

Clutter versus curation: The cure to entertainment’s attention saturation woes

Cover image for Clutter versus curation: The cure to entertainment’s attention saturation woes

Blog post by Hanna Kahlert

18 Aug 2023

digital saturatoin

attention economy

Across digital content –be that music, TV, social video, or just photos on Instagram – algorithms favour a “more is more” approach. More content, more often, means better visibility, better discovery,...

Misaligned incentives make the music business a zero-sum game

Cover image for Misaligned incentives make the music business a zero-sum game

Blog post by Tatiana Cirisano

17 Aug 2023

streaming services

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

Cover image for Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

Blog post by Annie Langston

16 Aug 2023

Call Her Daddy’s Alex Cooper has launched her own podcast network. A subsidiary of Trending , the media company Cooper launched earlier this year, The Unwell Network is targeting Gen Z audiences. In...

For Sony's games division, add-on content is the one to watch

Cover image for For Sony's games division, add-on content is the one to watch

Blog post by Karol Severin

16 Aug 2023

in-game monetisation

Sony reported its Q1 FY2023 results last week. The Gaming & Network Services (G&NS) segment was up 27.8% on last year. At the same time, however, operating income was down 6.83%. This segment had...

Don’t be fooled by the streams that it’s got, it’s still hip hop from the block

Cover image for Don’t be fooled by the streams that it’s got, it’s still hip hop from the block

Blog post by Kriss Thakrar

15 Aug 2023

Over its 50 years, hip hop has gone from a block party in the Bronx to a conquering global culture. It now accounts for almost a quarter of Spotify streams , with three-quarters of users listening to hip...

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