MIDiA Blog

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Peak talent is here for streaming TV

Blog post by Tim Mulligan

2 Feb 2023

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at...

Making artists heard: Women in the music industry

Blog post by Hanna Kahlert

1 Feb 2023

Music

Cultural Trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what...

What Spotify’s podcast layoffs indicate about the changing audio market

Blog post by Annie Langston

1 Feb 2023

Spotify

advertising

YouTube

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....

The streaming wars will be won with technology, not content

Blog post by Ben Woods

31 Jan 2023

Video

SVOD

gaming

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and...

Could AI generate music’s Instagram moment?

Blog post by Tatiana Cirisano

31 Jan 2023

music streaming

music industry

social media

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

It is time for DAWs to break the boundaries of conventional music production

Blog post by Srishti Das

30 Jan 2023

daw

emerging markets

Ableton

We recently wrote about how the direction of music inspiration has reversed , that established music markets have begun to draw inspiration from sounds, scenes, and cultures from emerging markets, such...

Why the paid sharing push by Netflix is a sign of weakness

Blog post by Tim Mulligan

27 Jan 2023

streaming

netflix

paid sharing

InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022...

The Last of Us – when games meet video

Blog post by Sam Griffin

26 Jan 2023

video streaming

HBO Max

The Last of Us

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Blog post by Annie Langston

25 Jan 2023

TikTok

Podcasts

Spotify

Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings...

ChatGPT raises new potential for NFTs

Blog post by Hanna Kahlert

25 Jan 2023

Media and Marketing

Cultural Trends

NFT

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened –...

YouTube has dismantled the walls between social video and SVOD

Blog post by Ben Woods

24 Jan 2023

social video

SVOD

YouTube

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

The metaverse transition: Fortnite

Blog post by Sam Griffin

19 Jan 2023

Fortnite

gaming

Unreal Engine

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

Match point – Tennis faces its generational pivot through Netflix

Blog post by Tim Mulligan

19 Jan 2023

Break Point

tennis

Drive to Survive

The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...

Three podcast market trends to watch in 2023

Blog post by Annie Langston

18 Jan 2023

advertising

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

Is the net closing in on TikTok?

Blog post by Ben Woods

17 Jan 2023

social video

TikTok

YouTube

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new...

What comes next in the music streaming model makeover

Blog post by Tatiana Cirisano

17 Jan 2023

music streaming

Major labels

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

Emerging market music cultures are shaping the global music industry

Blog post by Srishti Das

13 Jan 2023

scenes

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their...

Games companies turn to defence as recession looms

Blog post by Karol Severin

12 Jan 2023

recession

games industry

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly...

YouTube’s one-stop shop offers a salvation to creator burn-out

Blog post by Ben Woods

12 Jan 2023

creator economy

social video

YouTube

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

Music discovery in 2023 is about the journey, not the moment

Blog post by Tatiana Cirisano

12 Jan 2023

music streaming

Spotify

TikTok

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

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