Stay ahead of shifts in the music creator economy
The music creator economy is rapidly changing due to AI, mobile-first tools, and global growth.
MIDiA provides data and analysis to help companies anticipate these shifts and build strategies for them. Our insights combine market forecasts with global surveys and practitioner expertise, covering trends like AI usage, regional differences, and creator income.
The music creator economy is evolving at an unprecedented rate. AI is reshaping music creation, new regions are driving global trends, and more people are creating than ever before. A post-instrument, post-computer – even post-DAW – future is looming, fuelled by AI, mobile-first creation, a Global South influx, and a dissolving line between consumer and creator.
MIDiA's market intelligence helps creator tools companies make strategic decisions ahead of big shifts, rather than simply reacting to them. Our research blends market sizing and revenue forecasts with robust, global music creator surveys that surface insight from hard-to-reach segments. Many of our analysts are also creators, ensuring MIDiA’s datasets are interpreted through experience in the field.
This helps us tackle critical questions like how many creators are making music with AI, how music creation differs globally, what segments of the creator tools market are growing fastest, how professional music creator income is changing, and more.
To stay up to date with our music creator economy coverage, sign up to our mailing list below – and receive access to a free sample from our Music creator survey | Rise of the new breed report.
Music creator survey
Mark Mulligan is a Music Analyst and Founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.
Prior to joining MIDiA, Olivia graduated from New York University with an MA in Music Business, where she specialised in the intersection of fandom and the music industry. She is committed to exploring different perspectives and helping the music industry grow.
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